78.7% of MCP registry servers listed 90+ days published nothing new in the last 90 days. We pulled all 35,491 listings. Domain-verified publishers: 82.5%. Full data + what to ask a vendor: okt.to/CLgON0

In case you missed it, here is the nomination link. okt.to/EHPJUd

2025 B2B Marketing Innovation Awards Honoring the standout B2B marketing campaigns of the year. Do you believe that your B2B marketing campaign led the way this year? Nominate your company and team by December 18, 2025. okt.to/uK3VUy

Want to go deeper? We turned these 10 insights into a quick and easy-to-read blog you can share with your team: okt.to/g3Q4X8

10. Always answer: “What’s in it for them?” Tailor the message to your internal audience: For execs = brand reach For sales = visibility + trust For employees = personal brand growth Advocacy must feel valuable at every level.

9. Choose the right tools Tech matters. @Oktopost powers both programs with: 📌 Featured content 📊 BI dashboards 🏆 Gamification And so much more! Make sure you choose a platform that grows with your strategy.

8. Automate onboarding Partner with HR & IT to scale: ⚙️ Add to new hire onboarding 🎥 Link to training + resources 🧼 Remove inactive users after 90 days This keeps things lean, fresh, and focused.

7. Launch with purpose When engagement dips, relaunch like it’s a campaign: ✅ New incentives ✅ Live training ✅ Clear “what’s in it for me?” messaging It works: HiBob saw 155% more posts in 2 months.

6. Make it personal Even at scale, communication should feel human. Send personal recaps, highlight individual wins, and ask for feedback.

5. Prove the ROI Get leadership buy-in with data. Show how advocacy drives reach, trust and lead gen If you can’t measure it, you can’t grow it.

4. Keep contests fresh Switch up the rules quarterly. Reward engagement, originality and consistency Mix merit-based and chance-based to keep everyone engaged.

3. Gamify it People join for the prizes, but stay for the value. Use leaderboards, raffles & swag, public shoutouts Motivation doesn’t have to be expensive, just consistent.

2. Make it an event Trainings shouldn’t feel like tutorials. Host roadshows, lunch & learns, or virtual sessions to build energy and culture around advocacy.

1. Start with the basics, nail down these 3 essential ingredients: ✅ Education ✅ Incentives ✅ Communication Train regularly, reward activity, and keep feedback flowing.

Want to turn #EmployeeAdvocacy from a checkbox into a company-wide movement? Experts from @HibobHr and @cbz joined our employee advocacy panel to show you how. Here's a thread with practical tips you can steal:

SOCIAL SELLING WORKS 📢 Just ask @demandbase – they named our very own Neill Murphy one of B2B’s Boldest! Neill proves daily that the buyer journey starts before the first call. Trust is built one post at a time. Congrats, Neill! 👊 okt.to/Txk8IZ

He didn’t just market a product, he built a category. 🚀 @WalkMeInc's @ofirbloch reveals the raw truth behind #DigitalAdoption and “neophilia.” 🎧 Listen in: okt.to/r8muRs #RadicallyTransparent #marketingpodcast

It’s OFFICIAL! The #B2BSocialsRising30 of 2025 has landed 🤩🌟🎉 These 30 social media stars are shaking up the feed, flipping the script, and owning B2B social. Say hello to your 30 standout voices: okt.to/z0y9pC #B2BSocialMedia #SocialMediaMarketing

Yes, that is an Oktopost pizza truck at #DMWF Global 🍕 Come say hi, grab a slice, and visit us at booth 141 to enter our raffle 🎟️ @cday_uk took the stage today to talk about winning on LinkedIn, and there will be more B2B social (and pizza) tomorrow. Day two, let’s go!

Starting or scaling your #EmployeeAdvocacy program? Get LinkedIn-ready with a B2B Employee Advocacy certification from the Oktopost Academy. ✅ Take the course ✅ Get certified ✅ Lead B2B social If you’re an Oktopost customer, RUN to enroll today: okt.to/Bgankz