Last week I had a call with @Truth Arts about product and the general NFT space, and what makes projects great in the current environment. I was frank and honest in saying that I saw Truth as the second biggest player "imo", but I was wrong. It's actually first. Community, team, product. Three points of a pyramid (iykyk) that make a great project a timeless project, and Truth has nailed all three, Community: @goblintown community has proven itself time and time again that it is second to none. From gathering to launch viral, fair-launch meme tokens, to making IRL events engaging and exciting. Lively X group chats to degen spaces, and sleeper participation that has beat major projects in this space. Team: the entire Truth team are gems, well and truly. I'm inspired by the brilliant and organized-chaotic brains at play there, the artistic wide-spread vision, but also the boundary-pushers. Truth has powerful and beyond-human-intelligent women in leading positions, has team members from all walks of life, and embraces the individual weirdness and brilliance that makes for innovative and enjoyable products to be delivered to a captive audience. Product: this encompasses art and lore, to IRL delivery and digital experiences. Truth Arts have delivered and then delivered some more. Story entwines everything, every interaction, every future deliverable, and what you - as a community member - says *directly* impacts the future of products and service. Truth Arts is slept on beyond belief. I've told my alpha groups that just buying and holding a single floor goblin gives you more alpha and creative access than anything else, and it continues to be slept on. So many things in history were slept on that were objectively great - maybe they were ahead of their time, like the Google Lens, or maybe they were ridiculed before release - like the iPhone and AirPods, and Truth will be one of those. Fnord.