Digital strategy, analytics and user research for the cultural sector and beyond. We help your visitors have a happier experience online so they love you more.
London, UK
Joined April 2014
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We've got a live session coming up tomorrow for Coach: All Access subscribers all about Meta's Conversions API. If you've been wondering a) what it is and b) whether you should use it you can find out more here: coach.onefurther.com/
If you work in the arts and want to keep your digital skills sharp, Coach is the best training deal around.
We've been busy this year updating the courses and running monthly live sessions. Coming soon is a brand new course on Google Ad Grants.
coach.onefurther.com/
Your old Universal Analytics account is going away in July, as Google completes its shift to Google Analytics 4.
If you need to keep historical data for reporting to funders or your own analysis, here's what you need to do (and sooner rather than later): onefurther.com/blog/your-uni…
Join us at midday (UK time) for the first Coach Monthly live session, when @ChrisUnitt will be talking about analytics for arts organisations and answering questions. us02web.zoom.us/webinar/regi…
Don't miss our analytics live session on Friday. Register your place and we'll see you there for @ChrisUnitt's latest thoughts on developments and changes in Google Analytics 4 and related topics.
us02web.zoom.us/webinar/regi…
Find out what Google's Consent Mode v2 is, how it affects arts organisations and what you need to do about it before the March deadline in our latest explainer 👇onefurther.com/blog/google-c…
Find out about the 6 key findings from the Discovering Online Collections report in our latest blog update:
onefurther.com/blog/6-key-fa…
Today's launch of the report is the beginning of an ongoing project. Keep up-to-date with what's coming and opportunities on the website. onefurther.com/discovering-o…
We discovered widespread data quality issues during the investigation. This meant some organisations couldn't take part in the study: they simply didn't have the data.
Lots more to read in the full report, but here are some highlights - compare your own stats against them.
As a starter benchmark, collections pages tend to contribute about 20% of overall website traffic.
The full report will be available after today's live launch, and a recording of the session will also be available for viewing.
The report has data from around the world, with a focus on the UK.
We've examined the data over recent months and the initial findings are now available.
We've worked with a wide range of organisations who have generously shared their data to enable this new report to exist.
Last year's Cultural Content report highlighted that GLAM institutions lacked confidence around their online collections. That prompted us to dig deeper.
