Today we’re celebrating two Optidge work anniversaries! 🎉 A big congratulations to Isabelle St. Claire, celebrating 1 year with Optidge, and Sarah Cuesta-Dawson, celebrating an incredible 4 years! Thank you both for everything you bring to the team! #optidge #workanniversary

In this new episode of TDMM, Danny Gavin shares the story behind the most complex HubSpot implementation in Optidge’s history, from winning executive buy-in with a live demo to bringing each team on board one launch at a time. optidge.com/podcast/123-seve…

One client, two Crystal Awards finalist nods. 🏆 FamilyTreeDNA’s paid marketing went from being completely shut off for two years to generating a 2.59x Q4 search ROAS. Read how these two campaigns earned their finalist spots at optidge.com/crystal-awards-s…

In this week’s episode of TDMM, Danny shares how Optidge helped bring seven teams onto one system, streamline operations, and build a foundation for growth. 🎧 Listen to the story this Wednesday!

Our second Crystal Awards Spotlight is here. 🏆 This one is all about playing the long game. @BrianGavin used emotion, not price, to connect with cold audiences, while @oasis_tile built an SEO strategy around four distinct buyer types. 👉 optidge.com/crystal-awards-s…

Danny breaks down the biggest lessons from the @brightonseo and @heroconf San Diego, along with a few practical things you can check in your own marketing right now. 👉 Read the full breakdown: optidge.com/the-machines-nee… #optidge #brightonSEO #heroconf #SEO #marketing

60% of Google searches now end without a click. 👀 Search is changing, and AI is becoming a bigger part of how people find answers, brands, and businesses. So here’s the question: if AI is answering the question, is your brand part of the answer? optidge.com/ai-seo/

Sometimes the biggest thing standing between you and your next chapter is fear. Bea Porter knows what it’s like to have a full-time job and a side hustle she loved, and she didn’t make the leap until she was ready to go all in. optidge.com/podcast/122-bea-…. #podcast #tunein #newepi

10,000 followers look impressive. But 100 people who actually care? That’s where the magic happens. In the newest TDMM episode, Danny chats with Bea Porter, Founder & Social Media Strategist at Bea Connected. The episode is live—go give it a listen! 🎧 optidge.com/podcast/122-bea-…

A million followers might look impressive, but what if none of them actually care about your content? Bea Porter gets into why a smaller, engaged community can be far more valuable than a massive follower count. Hear the full conversation with Bea on Wednesday!

Your PPC dashboard can tell you how many people clicked. But can it tell you how many became customers? That’s the difference closed-loop attribution can make. Read more at optidge.com/paid-search-camp… #optidge #PPC #newblog #ROAS

56.7x ROAS and 39.3x ROAS don't happen by accident. Our new blog breaks down how we built closed-loop attribution for two campaigns, the strategies behind the results, and more. optidge.com/paid-search-camp…

Sesh Coworking had a HubSpot subscription, but outdated automations, manual processes, and missed renewals were making the CRM more of a headache than a help. Optidge stepped in to turn HubSpot into a system the whole team could actually use. optidge.com/case-study/how-o….

What do 56.7x and 39.3x ROAS have in common? Two campaigns in completely different industries came to Optidge with the same challenge: they were generating leads, but had no clear way to connect that ad spend to the customers and revenue it ultimately produced. New blog coming!

Jonti Bolles has always been a little scrappy, so jumping into AI early felt pretty natural. Her take? AI is only going to get better, and the people experimenting with it now will be better positioned when it does. optidge.com/podcast/121-jont…. #optidge #podcast #TDMM #tunein #dig

After years of crossing paths, Danny finally sits down with Jonti Bolles, CEO of Who Digital Strategy, for a conversation about where search has been, where AI is taking it, and the one thing that hasn’t changed: trust. Listen to the latest episode at optidge.com/podcast/121-jont…. #

What happens when the industry you’ve spent years working in suddenly gets exciting again? For Jonti Bolles, the last two years have brought back the same energy she felt when she first discovered search marketing. Hear more from Jonti on the upcoming episode of TDMM! 🎙️

Wondering if AI search means it’s time to completely rethink your SEO strategy? Take a breath. You probably don’t need to start from scratch. Search is evolving, and visibility now depends on more than rankings. Learn more: optidge.com/seo-not-dead-con…

Search is changing, and SEO has some new friends. SEO, AEO, and GEO each help your brand show up in a different part of the search experience. Swipe through for the breakdown, and see why your SEO strategy needs to think beyond the search results page. optidge.com/ai-seo/

Our latest blog, “SEO Isn’t Dead. Your Content Strategy Might Be,” breaks down what’s really driving visibility in AI search and how brands can adapt without chasing every new acronym that comes along. Give it a read at optidge.com/seo-not-dead-con…. #optidge #blog #learnmore #SEO