@OutPointHQ

OutPoint is a suite of data science tools used by high-growth B2C marketers to allocate paid media budgets optimized for incremental lift and marginal ROAS

 Toronto, ON
outpoint.app
Joined November 2020
  • Tweets51
  • Following17
  • Followers62
Replying to @kamilrextin
Definitely haha. I find it's most useful when running multichannel. Ex influencer, dm, ooh, podcast etc plus fb and sem. The former channels tend to underreport, this helps fill that void a little. What we saw w our survey mapped to what @OutPointHQ was reporting as lift as well
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From our member company, @OutPointHQ catch Erika Fabian at the OneEleven 111 Elevate showcase!
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Great to watch @OutPointHQ’s GTM leader @ErikaFab1an sharing 🔑 marketing and advertising knowledge at @ElevateTechCA
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Replying to @AdQuick
@AdQuick And @OutPointHQ Partner To Bring Revenue Lift Modeling Solution To Out-Of-Home #Advertising @RobPalumbo @morrisonOC martech360.com/marketing-aut… #newsmedia #informationtechnology #martech #news #digitaladvertising #marketingtechnology #martech360
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OutPoint retweeted
AdQuick
@AdQuick7 Jul 2022
PARTNER ANNOUNCEMENT 😎 AdQuick and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising prnewswire.com/news-releases…

AdQuick.com and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising

/PRNewswire/ -- AdQuick.com, the world's top out-of-home (OOH) advertising platform, today announces a partnership with OutPoint, a predictive media mix...

prnewswire.com
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Replying to @OutPointHQ
@OutPointHQ is excited to announce its partnership with @AdQuick , the world's top out-of-home advertising platform. Learn more here: prnewswire.com/news-releases…
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Ecommerce Platform: @Shopify (Plus) Customer Data: Measure by @Quantcast Analytics: Google Data Studio @triplewhale @Lifetimelyio @Supermetrics @northbeam_io @OutPointHQ (Mixed Media Modelling) Post-Purchase Order Tracking @aftership
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“Performance marketing isn’t antithetical to brand marketing. A brand marketing campaign can be run under a performance marketing framework with assumptions, a model, and measurement.” - @eric_seufert Core to what we believe (and assume, model, and measure!) over at @OutPointHQ
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#NewMemberAlert!📢 Excited to welcome @OutPointHQ to 111. OutPoint.app is an automated media mix modeling (MMM) platform that helps high-growth B2C brands better measure and allocate paid media investments across channels.
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Replying to @AndrewPierno
You should definitely checkout @OutPointHQ! They do automated media mix modeling for online and offline channels.
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Some latest community updates in this week's newsletter: -111 hosted its 1st demo day of the year -111 member @OutPointHQ raised 1.2M USD🥳 -111 members & alumni made PwC's ‘Maturing Fintech Market’ list Subscribe now to stay on top of our latest updates: mailchi.mp/8fb6d28034a9/news…
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OutPoint Raises $1.2 Million to Improve Effectiveness of Paid Marketing and Mixed Media: startupsavant.com/news/outpo… #startups #funding #tech #marketing @OutPointHQ
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Better resource allocation and distribution can improve competitive advantage (@OutPointHQ) "Competitive advantage period (CAP) is the time during which a company is expected to generate returns on incremental investment that exceed its cost of capital." people.stern.nyu.edu/adamoda…
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OutPoint retweeted
TechTO
@TechTO19 Jan 2022
We're excited to see you tonight! Whether you are looking to grow your team or for your next opportunity, join us for tonight's first TechTO Talent event of the year! Check out our Employer Booths featuring #Ampersand @OutPointHQ & #Thresholds! >>> lnkd.in/dRV8JVZx

LinkedIn

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lnkd.in
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🎉 Congrats to 🇨🇦 #startup @OutPointHQ for raising pre-seed funding! "Maximize the impact of your ad spend" 📈📝 on briefed.in: brf.fyi/30UTrZ5 @TuesdayCapital, @mgvcapitalgroup, @joinef, Mistral Venture Partners
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Congrats to @OutPointHQ! So excited to have the scale-up join 111, officially in Jan.🎉 prnewswire.com/news-releases…

OutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through...

/PRNewswire/ -- OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth...

prnewswire.com
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Replying to @OutPointHQ
@OutPointHQ, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. Learn more: tinyurl.com/jzhcpexp #vcfastpitch
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"We help answer the two hardest questions marketers face: are you spending effectively, and where should you allocate your dollars to get more revenue?" @OutPointHQ outpoint.app outpoint.app/outpoint-raises…

OutPoint | Automated Media Mix Modeling Software

Diversify and scale your media mix. OutPoint offers a suite of budget allocation decision tools and media mix models for improved performance on every ad dollar.

outpoint.app
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Replying to @OutPointHQ
@OutPointHQ Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling ow.ly/o60S30s1rGT #martech #marketingtechnology #tech
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Excited to share that @OutPointHQ was one of the companies featured at a @beondeck Global Talent Demo Day. We got to share our company's story with the First 50 Fellowship. Thank you to On Deck and the First 50 team for having us!
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