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Social PEAR

@PEARSM

We offer innovative, delicious, accurate, and flexible traditional and social media solutions (monitoring, research, and analysis). Enjoy our tasty Tweets!

 Honeydew, ZA
pear.africa
Joined February 2013
  • Tweets6.3K
  • Following827
  • Followers235
14Media
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Ethiopia leaves South Africa in the dust on electric vehicles techcentral.co.za/ethiopia-s…
Ethiopia leaves South Africa in the dust on electric vehicles

Ethiopia leaves South Africa in the dust on electric vehicles

EVs are under 3% of South African vehicle sales, against 60% in Ethiopia, says a new 16-country index that ranks SA industry ahead of Germany and the UK.

techcentral.co.za
8
Building an internal creative agency: What brands need to get right themediaonline.co.za/2026/10…
Building an internal creative agency: What brands need to get right

Building an internal creative agency: What brands need to get right

Internal creative agencies should be built around a brand’s specific needs, rather than attempting to replicate a full-service advertising agency.

themediaonline.co.za
4
#IMC2026 | The good and dark side of AI and its impact on humans. VML SA's Jarred Cinman, and Tahaab Rais from Publicis Groupe Middle East, discuss AI and its impact on humans. bizcommunity.com/article/the… @Biz_Marketing
The good and dark side of AI and its impact on humans

The good and dark side of AI and its impact on humans

The recent Nedbank IMC Conference examined topics pertinent to marketers. Jarred Cinman, CEO of VML South Africa and Tahaab Rais, chief strategy officer at Publicis Groupe in the Middle East,...

bizcommunity.com
5
As AI spreads, businesses lose sight of where their data goes. bizcommunity.com/article/as-… @Biz_IT
As AI spreads, businesses lose sight of where their data goes

As AI spreads, businesses lose sight of where their data goes

As businesses adopt AI faster than they can secure it, sensitive information is increasingly at risk of falling into the wrong hands.

bizcommunity.com
1
MarkLives Agency Revenue Ranking 2026 marklives.com/article/44971-… #marklives
MarkLives Agency Revenue Ranking 2026 • Article • MarkLives.com

MarkLives Agency Revenue Ranking 2026 • Article • MarkLives.com

22 October 2026 — Ogilvy SA is the largest agency, ahead of Publicis Groupe Africa, Omnicom Advertising SA and The Up&Up Group. [PREMIUM]

marklives.com
4
Marketing budgets face tougher value-for-money test in 2027 themediaonline.co.za/2026/10…
Marketing budgets face tougher value-for-money test in 2027

Marketing budgets face tougher value-for-money test in 2027

South African businesses are likely to face growing pressure to demonstrate the return on their marketing investment in 2027, as

themediaonline.co.za
1
New ad platform pilot generates R100m in sales. Happy Ads generated R100m in merchant sales during its pilot. bizcommunity.com/article/new… @Biz_Retail
New ad platform pilot generates R100m in sales

New ad platform pilot generates R100m in sales

Retailers are under pressure to make their marketing budgets work harder, with impressions and clicks not always translating into purchases.

bizcommunity.com
3
Are influencer platforms just impression factories? themediaonline.co.za/2026/10…
Are influencer platforms just impression factories?

Are influencer platforms just impression factories?

Influencer marketing platforms may generate impressions without delivering lasting brand value or measurable customer growth. Successful brand endorsements depend on

themediaonline.co.za
4
Global smartphone market shrinks gadget.co.za/smartphonemarke… via @GadgetZA
Global smartphone market shrinks

Global smartphone market shrinks

Rising memory and storage costs have reshaped the competitive landscape, resulting in a 20% plunge in shipments, writes GUIDO RUSSO.

gadget.co.za
37
How AI out-governs office politics gadget.co.za/aiandpolitics36… via @GadgetZA
How AI out-governs office politics

How AI out-governs office politics

Culture counts, but rarely gets to the root cause of corporate politics, writes LINDA SAUNDERS, Salesforce country manager and senior director for solution engineering in Africa.

gadget.co.za
30
#ClicksnTricks: Trust me, I’m a creator marklives.com/article/44962-… #marklives
#ClicksnTricks: Trust me, I’m a creator • Article • MarkLives.com

#ClicksnTricks: Trust me, I’m a creator • Article • MarkLives.com

15 October 2026 — A decade on, writes Charlie Stewart, influencer marketing's become an increasingly important line on the marketing budget.

marklives.com
1
SABC launches digital channel for election coverage themediaonline.co.za/2026/10…
SABC launches digital channel for election coverage

SABC launches digital channel for election coverage

The South African Broadcasting Corporation (SABC) will launch SABC News Live, a dedicated digital pop-up channel providing live election coverage,

themediaonline.co.za
4
4 Black Friday fixes retailers still have time to correct. Card declines are the biggest cause of abandoned carts, and retailers still have time to fix these glitches ahead of Black Friday 2026. bizcommunity.com/article/4-b… @Biz_Retail
4 Black Friday fixes retailers still have time to correct

4 Black Friday fixes retailers still have time to correct

Card declines are the biggest cause of abandoned carts, and retailers still have time to fix these glitches ahead of Black Friday 2026.

bizcommunity.com
2
#FutureSense: Robert Rose on why speed sands out marketing’s value marklives.com/article/44960-… #marklives
#FutureSense: Robert Rose on why speed sands out marketing’s value • Article • MarkLives.com

#FutureSense: Robert Rose on why speed sands out marketing’s value • Article • MarkLives.com

15 October 2026 — The worst thing a brand can publish is something nobody notices.

marklives.com
9
Mzansi’s next biggest creative frontier doesn’t twang … it clicks themediaonline.co.za/2026/10…
Mzansi’s next biggest creative frontier doesn’t twang … it clicks

Mzansi’s next biggest creative frontier doesn’t twang … it clicks

Indigenous languages can inspire original advertising ideas when creatives develop concepts from the language itself rather than translate English campaigns.

themediaonline.co.za
473
The market has aged. Marketing hasn’t themediaonline.co.za/2026/10…
The market has aged. Marketing hasn’t

The market has aged. Marketing hasn’t

South Africa’s over-55 consumer market is a growing economic force, with one in four South Africans projected to be over

themediaonline.co.za
2
Ampath says data breach claims of “80 million patient records” are overstated. Ampath cautioned that the alleged claim of “80 million patient records” should not be interpreted as 80 million individual patients. bizcommunity.com/article/amp… @Biz_Healthcare
Ampath says data breach claims of “80 million patient records” are overstated

Ampath says data breach claims of “80 million patient records” are overstated

Ampath cautioned that the alleged claim of “80 million patient records” should not be interpreted as 80 million individual patients.

bizcommunity.com
1
35
From billboard banner to school bag: Turning waste into opportunity themediaonline.co.za/2026/10…
From billboard banner to school bag: Turning waste into opportunity

From billboard banner to school bag: Turning waste into opportunity

Go Big Media repurposes old advertising billboard banners into durable, waterproof school bags and pencil cases. In July 2026, the

themediaonline.co.za
2
Fuel price hikes add pressure to SA’s township economy. For small businesses already operating on tight margins, the increases extend beyond fuel purchases. bizcommunity.com/article/fue… @Biz_Retail
Fuel price hikes add pressure to SA’s township economy

Fuel price hikes add pressure to SA’s township economy

For small businesses already operating on tight margins, the increases extend beyond fuel purchases. They affect stock collection, supplier deliveries, staff transport and the cost of getting goods...

bizcommunity.com
1
2
Fuel prices in SA: R10bn from govt could bring relief to the pumps. This will help cover fuel costs and protect consumers from fuel price volatility arising from the ongoing conflict between the US, Israel, and Iran. bizcommunity.com/article/fue… @Biz_Energy_
Fuel prices in SA: R10bn from govt could bring relief to the pumps

Fuel prices in SA: R10bn from govt could bring relief to the pumps

This will help cover fuel costs and protect consumers from fuel price volatility arising from the ongoing conflict between the US, Israel, and Iran.

bizcommunity.com
12
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