PR and SM strategist for global brands w/ focus in tech, sports and entertainment | @PRweek 40 under 40 (@edelmanpr, @taylorstrategy alumn)
Los Angeles, sometimes Miami
Joined June 2017
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Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting? #PRchat
PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.
Pepe Xicohtencatl 💡 retweeted
Except - this isn't a positive. Seeing what others "like" tells you A LOT about them 👀
Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy
Not everything has to be a press release. 📝
Don't use a press release to announce that your company is having a sale.
That's an ad.
#PRTips
Stealing someone's IP is not ok @Cision, nor did you come up with the PESO model independently.
Hey @Cision - I'm a BIG believer in the PESO model, created by @ginidietrich of @SpinSucks.
As PR professionals, we're in the reputation business. Stealing someone else's work is NOT going to benefit your reputation.
Please give credit where credit is due.
#PRTwitter
Wow, I have never seen an outlet kill a story.
Multiple photo agencies such as AP and Reuters have pulled the new photo of Kate Middleton shared by Kensington Palace from circulation amid concerns that it was ‘manipulated.’
Associated Press said the photo was being ‘killed’: “At closer inspection, it appears that the source has manipulated the image.”
Best of luck to all SM managers who are writing client emails of "why" Instagram/Facebook is down today
It's days like today, when all of Meta goes down, that I realize maybe deleting this app is not a good idea.
Neat thread for those tech bros who need couture advice +40. I'm guessing the hoodie is out?
Something I've tried for past 3-4 years but still struggle with: DRESSING WELL.
@ramit influenced me big time.
Some thoughts:
- Dressing like a slob sometimes makes me act like a slob.
- Tech people, which @ramit's baby brain has categorized me as, often think "oh that's a waste of time smart people don't need to signal that stuff"...nonsense. We're all signaling something. Why not signal being stylish. I agree big time with Ramit on this.
- I don't have THAT many artist outlets in my life. Clothes for sure can be one of them, and that's fun
- I still struggle with the cost. Sometimes, but not aways, the best looking and feeling stuff is expensive. $1000 for a sweater, $300 for a shirt. Is a $1000 sweater 10x better than a $100 one? Sometimes.
Anyway, just something I'm thinking about.
And btw...a person who's style I admire right now: 1980's Harrison Ford. That dude rocks.
Just because Birria was the most searched term doesn't mean that you have to carry it on the menu.
Del Taco will become the first-ever quick-service restaurant to offer beef birria ramen, along with other the new menu items, once it makes its official debut on Thursday. trib.al/GVHaBY0
Today's Pixel 8 announcement, full of new features powered by AI. Busy morning for our team who shared the news during this year's #MadeByGoogle event in NYC
Pepe Xicohtencatl 💡 retweeted
Esperados y anhelados. Llega la nueva generación de Pixel de Google. 8 y 8 Pro. La AI por bandera.
Los nuevos smartphones Pixel 8 y Pixel 8 Pro tienen subidas de precio y un montón de nuevas características. El último smartwatch y los audífonos de Google también recibieron actualizaciones.
trib.al/byZqrN1
"you could do that!" His wife said. 🏈
Brandon Aubrey was drafted from Norte Dame to play for Toronto FC in MLS in 2017
He got released from there after 1 season and failed to stick in USL.. he was watching an NFL game with his wife where she told him “you could do that” after watching the kickers
He began practicing on his own, and now in 2023, he’s starting tonight for the most valuable sports team in America as their kicker.
His MLS salary in 2017: $65,000
NFL minimum salary in 2023: $750,000
