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Parrable

@Parrable

Parrable is a third-party identification platform solving one of the most critical issues on mobile: identification.

 San Francisco, New York
parrable.com
Joined March 2014
  • Tweets117
  • Following52
  • Followers173
4Media
Photo by Parrable (@Parrable)Photo by Parrable (@Parrable)
Spicing up the advertising ecosystem with third-party cookie alternatives driving 60%+ lift in addressability @adexchanger @carlaholtze adexchanger.com/online-adver…
Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens

Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens

Even if third-party cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss, says Spiceology CEO Chip Overstreet.

adexchanger.com
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Our first partner in the identity blog series is @Parrable! Parrable's ID solution enables advertisers to reach users via authenticated and unauthenticated devices compliantly. Learn how Parrable is shifting the paradigm: bit.ly/3wqkNlC
Image from MediaMath (@mediamath)
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Change isn't all bad. It's time to stop sulking about the demise of the third-party cookie - which never worked in the first place & look to smart alternatives like @Parrable that are already helping brands like @Spiceologyco increase reach and revenue consumergoods.com/spiceology…
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie

Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie

Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.

consumergoods.com
Parrable retweeted
Carla (@carlaholtze) profile picture
Carla@carlaholtze6 Jun 2018
Could GDPR Create A Server-To-Server Golden Age? adexchanger.com/the-sell-sid… @AdExchanger
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Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari adexchanger.com/data-exchang… @AdExchanger
Yes! Especially the first point. xitter.gq/krlayton/status/861936…
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Audience IDs to account for two-thirds of UK online ad spend by 2020 marketingtechnews.net/news/2… via @MarketTechNews
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Pay To Play: The Future Of The Marketing Cloud bit.ly/2eokjZf by Carla Holtze, @Parrable
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Did you see @kcranews story on cutting-edge #tech company @Parrable co-locating HQ to #Sacramento from #BayArea kcra.com/news/local-news/new…
Tech company to bring dozens of new jobs to Sacramento

Tech company to bring dozens of new jobs to Sacramento

More jobs are coming to Sacramento, with the promise of making the Capital City a magnet for tech startups.

kcra.com
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Ditto! xitter.gq/jasonking_22/status/76…
Jason King (@jasonking_22) profile pictureJason King@jasonking_2225 Aug 2016
Replying to @clarykings
@KJ_MayorJohnson @Parrable @selectsac it was very cool to be there!
Whoo hoo!! Thrilled to be setting up shop in Sac! @carlaholtze @KJ_MayorJohnson @Parrable @selectsac xitter.gq/KJ_MayorJohnson/status…
Kevin Johnson (@KJ_MayorJohnson) profile pictureKevin Johnson@KJ_MayorJohnson25 Aug 2016
Hornet talent ready to work at Sac's newest tech company @Parrable. Thanks for @selectsac! #sac3pt0 #StingersUp
Image from Kevin Johnson (@KJ_MayorJohnson)
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Replying to @Parrable
@Parrable CEO, Carla Holtze, " The proximity to San Francisco makes it a smart decision to be in this mega region, between Sac. and SF."
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LIVE @Parrable a new tech company announcing they are relocating to Sacramento #EconDev @sacstate #SacTech
Image from Claire Conlon (@claireconlon)
Image from Claire Conlon (@claireconlon)
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Carla Holtze @Parrable CEO: "We have invented and patented a way for advertisers to anonymously identify anybody on any mobile device."
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.@Parrable will open new office on Sept. 1. They are looking for engineers @sacstate grads!
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.@parrable is hiring tech talent in #Sacramento to help develop their device ID product. #selectsac @selectsac – at Sacramento, CA
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Welcome @Parrable to Sacramento. Great job @selectsac @KJ_MayorJohnson @barrybroome 👏🏻
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Carla Holtze acknowledges @selectsac for helping @Parrable choose #Sacramento
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