Helping stuck founders execute | 72-hour breakthroughs | Ground Control
Baltimore, MD
Joined August 2009
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LinkedIn just quietly changed the math on what makes content work.
Saves now drive 5x more reach than a like. 2x more than a comment.
Meaning: the post people stop and want to come back to beats the post that gets quick dopamine hits.
If you've been chasing reach by posting more, louder, shorter — this is your permission to do less and say something worth saving.
One sentence someone wants to come back to > ten posts that die in the feed.
If you're not sure what that one sentence is for you right now, the Blind Spot Finder might help → tally.so/r/obeOlx
Patrick 🏜️ Ground Control retweeted
Every leadership trends report for 2026 says the same thing: AI fluency is the new executive skill.
I'd push back on that — gently.
Every leadership trends report for 2026 says the same thing: AI fluency is the new executive skill.
I'd push back on that — gently.
The skill isn't prompting. It's knowing when to delete what the machine gave you.
That judgment comes from having a point of view first. The tool can't manufacture one for you.
Everybody's got an AI workflow now.
And a lot of people are building a very efficient machine for producing content nobody asked for.
Speed isn't the problem. Clarity is.
The founders I work with who get the most traction aren't using AI to replace thinking. They're using it to execute on thinking they've already done.
Figure out what you actually believe first. Then use the tools.
If you're not sure what you actually believe about your space, let's talk: patrickrife.com/clarity-sess…
LinkedIn quietly replaced its entire ranking system with one AI model called 360Brew.
The thing nobody is saying out loud: volume doesn't work anymore. Posting 5x a week just to feed the algorithm is a losing game now.
If you're staring at LinkedIn wondering why your reach dropped, it's probably not the algorithm punishing you. It's the algorithm finally noticing you don't have a point of view.
Start there. The rest gets easier.
→ If you want help finding your point of view, the Blind Spot Finder is free: tally.so/r/obeOlx
79% of B2B buyers ignore cold direct messages.
Not skim. Ignore.
That's not a bad cold message problem. That's a trust problem.
You can't shortcut your way to trust. You can't automate it. You can't A/B test your way out of being a stranger.
What you can do is show up with something useful, consistently, before you ever need anything.
Most founders get this backwards. They build the product, then try to build the audience, then wonder why nobody trusts them enough to buy.
The sequence matters more than the tactics.
If that sequence is fuzzy for you → patrickrife.com/clarity-sess…