Peel Back the Label (@PeelBackLabel) header
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Consumers have a right to both truth and transparency in food labeling. It鈥檚 time to peel back the label on deceptive marketing tactics.

United States
Joined June 2017
The health halo around @oceanshalo's sea salt seaweed is imaginary. There is *absolutely* no GM seaweed or sea salt on the market. 馃檮 Marketers know fear sells, especially when it comes to #FoodLabels. Consumers deserve better.
You know what鈥檚 (coco)nuts? Instead of promoting truth and transparency, companies like @BobsRedMill and Crisco have turned to #DeceptiveFoodLabeling to distinguish their products from the competition. Don鈥檛 be fooled鈥攖here are no GM coconuts.
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Ingredients: Mangos Hey @PeeledSnacks, there are no GM mangos, so why the @NonGMOProject label? 馃檭
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There are no GMO coconuts on the market. Don鈥檛 be fooled by fear-based marketing labels like this one. 馃檮 Share your examples and help spread the word by using #PeelBackTheLabel!
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Our friends at @mccormickspices are at it again, ignoring science and capitalizing on consumer confusion in an effort to drive sales. When you're shopping this week for Thanksgiving, take a photo of misleading #FoodLabels and share it using #PeelBackTheLabel.
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What do pumpkins, eggs, coconut water and chickens have in common? There aren鈥檛 any GM versions on the market. @365byWholeFoods is a relentless mislabeling offender-- touting misleading claims to make their products seem healthier and safer than the competition.
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You know what鈥檚 nuts? Companies like @WonderfulNuts know that there are no GM versions of pistachios and yet they continue to put absence claims on their packaging. It鈥檚 time for food companies to stop marketing a distinction when there is none. #NationalNutDay
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There are no GM sunflower seeds, so why the @NonGMOProject label, @OnceAgainEsop? 馃檮 Share your examples of #DeceptiveLabeling by taking a photo and using #PeelBackTheLabel on Facebook or Twitter!
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