#Retail forecast and schedule optimizations powered by #bigdata, #AI & #MachineLearning. 10-30% revenue increase
Palo Alto
Joined January 2015
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Percolata retweeted
Lots of nice feedback on the OpenAI API but the best yet is from a friend's 13 year old kid:
"Is it really a computer doing this? Not a person?"
"Yes."
...5 seconds of silence...
"That is the coolest thing in the entire world!"
...10 seconds of silence...
"I'm going to study AI"
#AI retail panel @Janie_Y_Yu @pradeep24 @JHanlon @wellio_ai @joreese3 ecommerce is missing the best part of a store (i.e. store associate); #AI used for forecasting inventory & personalization @farmsteadapp; AI for customer support & capture consumer intent @SeatGeek #shoptalk19
Conversation with @RainAgency Nithya Thadani @thedavedev: Alexa everywhere like the Star Trek computer; allows new uses like entertaining kids in the car with games; will voice take off? nothing beats speed, voice is much higher bandwidth #ShopTalk19
Panel @facebook @karin_tracy breaking down silos to be agile & good test/learn/iterate process, @Chiquelle @PouyaBoland focus on ambassadors, @GGVCapital @jrichlive , @ShiseidoUSA Omer Iqbal hone in on content, esp. user generated #Shoptalk19
Thoughts @Pinterest CEO @8en: marketers think mktg funnel is a linear process but IRL it is not; international has been hard; #ComputerVision is no longer a science project; Taste graph is a key dataset for #MachineLearning ; feedback loop needed to draw inferences #ShopTalk19
On building a good company culture @Lowes CEO @MarvinREllison: employees need to believe they can win; clarity of mission; what is being measured; high degree of accountability; emotional connection to leader (does a weekly podcast, be your most authentic self) #ShopTalk19
Understanding your customers @tradecoffeeco CEO Mike Lackman would @zillow customers’ houses to understand them better; can’t build a scalable biz based on paid social media; personalization is product and mktg; need to match the channel #ShopTalk19
Personalization thoughts from @Overstock VP Mktg Kent Salisbury: personalization needs to happen near real time (<100ms); iterate quickly; tech stack needs to match brand; need to assess where you are on a perpetual basis; do less in house, allows agility #ShopTalk19
Thoughts @lowes Chief Marketing Officer Joycelyn Wong: Spring is home improvement retailers’ Xmas; weather is hard to predict; #machinelearning to target people who just moved; need to better serve heavy DIY vs. light DIY; looking for fewer and deeper partnerships #shoptalk19
Insight from @verizon Head of Site Search Martin Baumgartel: the long tail of search is larger than the first part. Using #machinelearning unlocks the long tail #ShopTalk19
Mktg attribution @tradesy CEO @TracyDiNunzio lesson 1: set realistic attribution window, 9 months conversion window from TV to customer; 2. Get instrumentation right; 3.Don’t over engineer attribution models; 4. Attribution is art & science #shoptalk19
Mktg recommendations @thelazyceo @iloveshowpo “@Facebook is dead”; do post checkout survey on how people heard about the brand; Facebook was shadowbanning common content & promoting unique content; measure revenue for every post; nano influencers seem more authentic #shoptalk19
On since the @Unilever acquisition: @DollarShaveClub Michael Dubin evolved from shave only to everything needed to get ready and formation of @WeAreMel (media targeting the everyday man). Glad to see that the humor is still there. #ShopTalk19
Very cool that having models of normal sized people helps to sell more apparel. @AllureSystems @gabriellechou #shoptalk19
First action @HudsonBayCo CEO @HelenaBFoulkes was to implement a net promoter score at stores to hear customers’ voice daily. #CreatingRadicalChange: “If some pilots aren’t failing, you are not stretching the limits enough” #shoptalk19
Lasting brands: according to @Mattel President Richard Dickson they had the biggest Hotwheels year ever even though the brand is 50 years old. Glad to see my favorite childhood brand is doing well. Hard to believe @Barbie brand is 60 years old! #ShopTalk19
ABG CEO @JamieJSalter thoughts: a lot of the issues with their brands is a rent problem not a revenue problem. Rents are too high for the traffic they bring. Mall operators are begging to not close more stores, answer is #lowertherent #ShopTalk19
Strategic thinking from @dsw_us CEO Roger Rawlins: the reason they sell to kids is to retain them until they reach adulthood. The biggest challenge is change, grew by 180 basis points last nine months #ShopTalk19
