My Hooligan Family, This is a long one.. Hang with me on this.. I want to talk about $HOOLI I’ve been sitting with your messages, your worries, and your raw honesty over the past few weeks, and I want you to know that I hear you. MPH is built on a strong community that I'm proud to be part of. Everything we’ve done has been for the community and with the growth of the community in mind. Since 2021 we’ve battled down markets, FUD, but we’ve never stopped. Launching $HOOLI could be seen as risky, but it could also be a spark that helps illuminate what we are doing as a whole. We can't stop. We won’t stop pushing and innovating… $HOOLI is our way of cracking open the door to a bigger arena, and doesn't come without touchpoints that don't loop straight back to MPH, $KARRAT, or Studio Chain. You cannot get exposure to $HOOLI without stepping deeper into the ecosystem you’re afraid it might abandon. No VCs, No KOLs, No Pre-Sales, No Sweetheart Deals. This is your token to shape! Sometimes we hear the same voices sharing concerns or ideas about what “should” be done, but real progress comes from all of us learning, building, and creating together. Innovation is trying new things that pushes the boundaries of what's possible, together we will do that. - $HOOLI is a gateway to Studio Chain - $HOOLI is an additional benefit for Staking $KARRAT to Studio Chain nodes and locking $KARRAT - $HOOLI is a reward for playing My Pet Hooligan and earning Street Kred - $HOOLI is a reward for holding My Pet Hooligan assets and earning Street Kred - $HOOLI is a gateway for other communities into our world $HOOLI is meant to amplify. $HOOLI is meant to be the milkshake that brings the girls and boys to the yard. Yes it's experimental and must be community-fueled, but it's 100% in our wheelhouse: that whacky, irreverent energy that makes MPH feel alive! No resources yanked from the game devs. No cuts to the AI wizards plotting our next innovation. No sideline for the Web3 activations that are birthing Studio Chain’s future. This is meant to be additive and behind it is a team that bled for this project through all the ups and downs of the industry. $HOOLI is the first content driven memecoin activation that drives awareness allowing new folks to step into our ecosystem. Why $HOOLI?... Without HOOLI there would be no Tom Cruise. I've always seen memecoins as a means to foster community movements, creative content and to generally just have fun. While many only see quick flips, rugs, and greed. Whether we like it or not, memecoins are a part of this industry. They have their own role to play in our communities, and just like everything else, they are subject to sentiment and liquidity shifts. We have an incredible IP, some of the best content to ever hit the space, an immersive game world, a deep partnership with $KARRAT as a utility token and represent the flagship product for Studio Chain, a new L2 entertainment chain. In parallel our studio, AMGI, has very important AI products in development, more IP, entertainment vehicles, tech stacks and major partnerships. And a team with a reputation for grit, rigor and seeing the jobs through. All of which we are putting our full weight behind. So why $HOOLI?... Hooli is born from the same fire that has fueled My Pet Hooligan since day one: a relentless drive to be creative, and build something unapologetically fun with a fierce community behind it. All the while giving back to that community. Something to be excited about and something to be proud of. But I get it, at this moment sentiment is sour, there is FUD everywhere and the market is in a storm right now. Crypto communities are hurting, tokens are hurting, and most importantly our community is hurting too. And now this? A memecoin? It feels like a spark near dry tinder. Like we’re risking MPH’s, KARRATs and the Studio’s rep and pulling focus from the game, the AI breakthroughs, and the tech that’s kept us grinding through the nights. Hooli is the cheeky grin on the face of everything we’ve built, if KARRAT is the cake, Hooli is the icing. MPH isn’t just a game or a set of collectibles, it’s a universe and launchpad for tech that pushes boundaries, and $KARRAT is the fuel in its veins. We’ve weathered months of echo-chamber gripes, the same voices looping in the dark while we hammered out infrastructure, partnerships and major R&D. Weve never taken our foot off the gas while others come and go. There is no interest in letting you or the studio down and will always monitor metrics and market conditions. Hooligans, you are the fuel, the reason we plot these new activities, the reason we make chaotic content just to give you a smile from time to time amongst the brutality. In my mind we should never stop trying new things. If we didn't try new things we wouldn't have created My Pet Hooligan and what we believe is still one of the brightest prospects for this space. The studio is locked in a serious and long term delivery, $HOOLI is us saying lets have some fun, create some chaos, have a laugh and grow this thing bigger while we continue to build all this serious stuff. Help shape $HOOLI with us. So Why $HOOLI?... Why the fuck not! Enjoy the content.. It gets better and better.