Supliful co-founder. Tweets about D2C & CPG. ⬇️⬇️⬇️ Launch your consumer product.
Joined April 2016
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After 4 years of building a successful DTC brand:
- 7-figure revenue
- Print-on-demand model
- Global customer base
I discovered why 90% of e-commerce businesses hit a growth ceiling.
And why I had to sell my 7-fig DTC brand [🧵 thread]
Rihards Piks retweeted
🔥 Two days ago, I shared how China’s new tariffs slammed our margins. That post blew up — 75K+ views and dozens of DTC operators chiming in.
Now I’m sharing the 15 tactical moves we’re making at Obvi to fight back.
Surviving the Tariff Squeeze: The Playbook 🧵
Just got a reality check from our manufacturer 😬
The China tariffs we've been hearing about for months just landed on our doorstep…
Our COGS are going up 15% for all materials sourced from China. That's a significant hit to margins in an already challenging environment.
I'm curious how other DTC/CPG brands are navigating this new landscape.
Are you:
- Absorbing the costs and taking the margin hit?
- Raising prices to maintain margins?
- Expediting your search for alternative suppliers?
- Rethinking your product formulations?
This feels like just the beginning, and I'd love to hear what strategies you're implementing to stay ahead of these challenges.
After building Obvi through supply chain disruptions, iOS changes, and COVID, I thought we'd seen it all.
But this macro landscape keeps throwing new challenges our way.
Rihards Piks retweeted
I talked to my 19/yo friend who owns an 8-figure ecom empire about the state of dropshipping.
We talked about tariffs, the Section 321 loophole, and the future of scaling a dropshipping brand in 2025.
Here's what came out of it:
Two brands selling the exact same sleep supplement.
One is doomed to fail. The other builds an audience, gains trust, and sells without relying on ads.
Same product. Different strategy. Here’s why one wins:
The lesson? If you’re selling to everyone, you’re selling to no one.
Narrow your focus. Own a niche. Become the go-to authority on a specific problem.
Just got an email from someone who spent $30,000 building & marketing their brand—only to get zero sales. 💀
I checked their store. It was pixel-perfect. Clean design, pro branding… but here’s why it flopped. 🧵
Before you even think about scaling, nail the fundamentals.
• Right product (Solves a real problem)
• Right audience (Specific & well-defined)
• Right messaging (Irresistible offer)
Stop overcomplicating it. Your first 10 sales should come from strategy, not ad spend.