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Steve Knapp

@PlanGrowDo

A Sales Agency inspiring confidence in B2B sales team through process and structure to succeed in a changed sales world 🌍

 Sheffield, England
plangrowdo.com
Joined July 2017
  • Tweets2.8K
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  • Followers862
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Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)Photo by Steve Knapp (@PlanGrowDo)
Check out the latest article in my newsletter: Selling Lubricants Smarter: The Research Brief - 6 November 2026 linkedin.com/pulse/selling-l… via @LinkedIn
Selling Lubricants Smarter: The Research Brief - 6 November 2026

Selling Lubricants Smarter: The Research Brief - 6 November 2026

This week’s connecting theme is preference is not commitment. The strongest new buyer research challenges two comfortable assumptions.

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Check out my latest article: You're Selling Engine Oil. Your Customer Is Buying Something Else. linkedin.com/pulse/youre-sel… via @LinkedIn
You're Selling Engine Oil. Your Customer Is Buying Something Else.

You're Selling Engine Oil. Your Customer Is Buying Something Else.

I was recently asked a question during my appearance on the Sales SLAP! podcast that has stayed with me. We spend a great deal of time talking about understanding the customers we serve, the problems...

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Check out the latest article in my newsletter: Selling Lubricants Smarter: The Research Brief - 30 October 2026 linkedin.com/pulse/selling-l… via @LinkedIn
Selling Lubricants Smarter: The Research Brief - 30 October 2026

Selling Lubricants Smarter: The Research Brief - 30 October 2026

This week’s connecting theme is the question is the signal. AI is making answers easier to obtain.

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Check out the latest article in my newsletter: Selling Lubricants Smarter: The Research Brief - 23 October 2026 linkedin.com/pulse/selling-l… via @LinkedIn
Selling Lubricants Smarter: The Research Brief - 23 October 2026

Selling Lubricants Smarter: The Research Brief - 23 October 2026

This week’s connecting theme is informed intent. The strongest new buyer research does not support a simple choice between digital self-service and human selling.

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Adrian Hill - The Video Version youtu.be/TRkanZugqRc?si=HWvT… via @YouTube @Morrisoil
Adrian Hill - The Video Version

Adrian Hill - The Video Version

What does 40+ years in lubricants teach you? Stay curious, stay agi...

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Check out the latest article in my newsletter: Selling Lubricants Smarter: The Research Brief - 25 September 2026 linkedin.com/pulse/selling-l… via @LinkedIn
Selling Lubricants Smarter: The Research Brief - 25 September 2026

Selling Lubricants Smarter: The Research Brief - 25 September 2026

This week’s connecting theme is knowledge into evidence. The lubricant industry possesses considerable technical knowledge.

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Isn't it frustrating knowing that AI is changing how buyers find suppliers, but not knowing whether your business is actually being found or trusted Reviewing 45 signals across your website and wider digital presence Take your AI authority audit today aiaudit.plangrowdo.com/
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Selling Lubricants Smarter - A Lubricant Seller’s Journey From Crisis To Success. 🔗 amzn.eu/d/0b0ViYFu 🙏
Selling Lubricants Smarter: A Lubricant Seller's Journey From Crisis To Success

Selling Lubricants Smarter: A Lubricant Seller's Journey From Crisis To Success

Selling Lubricants Smarter: A Lubricant Seller's Journey From Crisis To Success

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Selling Lubricants Smarter - A Lubricants Seller's Journey From Crisis To Success amazon.co.uk/Selling-Lubrica… #Lubricants #salesboook #booklaunch
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Selling Lubricants Smarter - New Publication youtu.be/z-P6TRtnxiQ
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Check out my latest article: Buyers are telling us exactly how to show up. Are we listening? linkedin.com/pulse/buyers-te… via @LinkedIn
Buyers are telling us exactly how to show up. Are we listening?

Buyers are telling us exactly how to show up. Are we listening?

I’ve just published The Future Lubricants Salesperson and it left me with a blunt question for sales leaders and sellers: Why wouldn’t you, even out of curiosity, want to know precisely how your...

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Check out my latest article: 83% of Lubricant Buyers Say Sellers Are Less Prepared Than They Are. linkedin.com/pulse/83-lubric… via @LinkedIn
83% of Lubricant Buyers Say Sellers Are Less Prepared Than They Are.

83% of Lubricant Buyers Say Sellers Are Less Prepared Than They Are.

Over the last month, I’ve seen this play out time and again. In messages I’ve received, in classrooms I’ve taught, and in sessions I’ve delivered.

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Listen to Beyond The Blend on Spotify for Creators open.spotify.com/episode/0q3… @interflon
Keri Craig

Keri Craig

Beyond The Blend · Episode

open.spotify.com
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A masterclass in leadership, self-belief, and family business transformation. Whether you're leading a small team, entering a new industry, or simply navigating career change. open.spotify.com/episode/0q3… #podcast #lubricants
Keri Craig

Keri Craig

Beyond The Blend · Episode

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Check out my latest article: Finished Lubricants - Where Is the Growth Coming From? linkedin.com/pulse/finished-… via @LinkedIn
Finished Lubricants - Where Is the Growth Coming From?

Finished Lubricants - Where Is the Growth Coming From?

Growth. It’s the headline in every boardroom, sales forecast, and quarterly investor update in the finished lubricants sector right now.

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AI Sales: Human + AI = Super Salespower! #SalesRevolution #AIinSales #PodcastMarketing #LeadGeneration #HumanConnection #SalesGrowth #TechSales #BusinessPodcast #MarketingTips #SalesAutomation
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Her journey is a powerful reminder that a break is not a barrier—it’s an opportunity to realign with your passions and explore new possibilities. #CareerBreaks #EmbracingChange #WomenInBusiness #LubricantsIndustry #CareerGrowth #Lubricant
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As a CEO, it's easy to feel the weight of the world on your shoulders. But remember, you're not alone. Your team is there to support you and together, you can achieve great things. I had an incredible conversation with Leyla Alieva CEO of Neol Copper #lubricants
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Understanding Buyer Preferences in the Lubricant Industry #LubricantIndustry #BuyerPreferences #DigitalTransformation #CustomerService #ValueCreation #IndustryInsights #MarketTrends #BusinessStrategy #CustomerFeedback #SalesEvolution
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plangrowdo.com/the-buyer-rev…
The Buyer Revolution: Lubricant Buyer Research | Plan Grow Do

The Buyer Revolution: Lubricant Buyer Research | Plan Grow Do

The largest buyer-led research in lubricants: over 1,000 buyers, 25,000 data points and five data sets on how the modern buyer buys, and how to win them.

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