Professor of Marketing
Ontario, Canada
Joined September 2018
- Tweets36
- Following13
- Followers13
- Likes72
Prof. Sourav Ray, Marketing retweeted
Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation 🎧
@ProfSourav
bit.ly/3YokuY9
Prof. Sourav Ray, Marketing retweeted
Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: bit.ly/3IqlYb8
By Nehal Elhelaly and @ProfSourav
Prof. Sourav Ray, Marketing retweeted
Straight on to bankruptcy management! Well, there goes another. Waiting to see if a new business model emerges out of this existential struggle. I still feel the core business model has merit.
wsj.com/articles/wework-taps…
Prof. Sourav Ray, Marketing retweeted
Another new business model facing troubling headwinds. The world around changed rapidly. WeWork shares fell 95% since going public. I believe their core idea is still valuable. Maybe time to change their business model. Will look to see what they do.
wsj.com/articles/wework-issu…
Prof. Sourav Ray, Marketing retweeted
I spent $44 billion for this app and now Lizard boy just decided to hit copy and paste.
It’s personal now.
See you in the cage, Zuck.
Prof. Sourav Ray, Marketing retweeted
One of those moments. There is something noble about the constant quest to improve oneself. But we are not just a bundle of imperfections. We all have much to contribute. Equally noble to strive to improve others. Despite our imperfections, i.e.
Prof. Sourav Ray, Marketing retweeted
An interesting news this morning. Though a training program for an older crowd, comes across as stigmatizing the millennials, which is unfair. #SenateCA cbc.ca/news/politics/senate-…
Prof. Sourav Ray, Marketing retweeted
World-renowned marketing expert Dr. Sourav Ray (@ProfSourav) has been named the Lang Chair in Marketing. "Lang is well poised to be a leader in this emerging new age," Ray said. #LangBusiness #UofG #Marketing
news.uoguelph.ca/2022/06/new…
Prof. Sourav Ray, Marketing retweeted
Dr. Sourav Ray brings expertise in #B2B and emerging technologies to his new role as Lang Chair in Marketing at #UofG's school of business and economics.
Learn more: uoguel.ph/5hj4r
ALT Dr. Sourav Ray poses for a headshot in front of a white background.
Prof. Sourav Ray, Marketing retweeted
The imperial (sic!) metric muddle. If you have ever been confused, you were not alone. cbc.ca/news/canada/as-the-u-…
Prof. Sourav Ray, Marketing retweeted
Vaxxies - a matter of normalizing vaccines or triggering vaccine envy? I say, go for it. Love them or hate them, Gen X’ers’ vaccine selfies — or ‘vaxxies’ — may be the marketing campaign we needed - The Star apple.news/AXzs5SJqLQHmbZ1v4…
Prof. Sourav Ray, Marketing retweeted
“COVID-19 is testing our notion of what it means to be Canadian — and we must stand on guard for that dream.” Great piece @CBCNews!
cbc.ca/news/canada/saskatoon…
Prof. Sourav Ray, Marketing retweeted
Let this sink in. In Toronto, the hardest hit by COVID-19 has been the essential workers in low-income neighborhoods; the same ones that now have slower rate of vaccination due to lack of good access to health care. #covidontario
tinyurl.com/jbx3j277
Prof. Sourav Ray, Marketing retweeted
Marketing channel conflicts can hurt a firm's bottom line significantly. International channels, North American businesses and franchises seem particularly vulnerable to the adverse impact of conflict, according to a new meta-analysis from Eshghi & Ray: link.springer.com/article/10…