“The Comprehensive Economic Partnership Agreement between Canada and India will be critical to leveraging the full potential of our pulse partnership well into the future." Read how today's announcements will help forge new opportunities for pulses in Canada and India 🇨🇦🇮🇳.

Join us for a live virtual Q&A on November 6th with Pulse Canada and the food companies behind this year's Mission ImPULSEible briefs: PepsiCo and Flora Food Group. Ask about the mission briefs, the program or proposal process ahead of the November 23 proposal deadline. Register now 👉 hubs.la/Q04CByvP0

Yellow peas may help keep laying hens healthier from the inside out. 🐔   In a 12-week trial, hens were fed diets with up to 24% Canadian yellow peas in place of corn and soybean meal.   Blood tests told an interesting story: ✅ Hens on the highest-pea diet showed fewer signs of inflammation and stress ✅ There were no signs of immune suppression ✅ Benefits grew stronger as hens aged, when laying performance typically starts to decline   All of this came with no drop in egg production, feed intake, or body weight. The high-pea hens also laid eggs with heavier yolks.   "Peas represent a value-add ingredient for poultry production, providing much more than simply nutrition," said Denis Tremorin, Director of Feed at Pulse Canada.   Read the full story 👉 hubs.la/Q04BrQs90   #PulseCanada #CanadianPulses #Poultry #LayerHens #AnimalHealth #YellowPeas

Join Pulse Canada for a webinar exploring new consumer research on pea protein, including how it compares with soy and whey, what influences consumer acceptance, and where opportunities exist to build preference. 🔎 In this session, you'll discover: • How consumers perceive pea protein compared with other protein sources • Where barriers and opportunities exist for pea protein in food and beverage products • Which consumer segments and messages show the greatest potential • How U.S. findings compare with emerging research from the U.K. Plus, hear perspectives from an expert panel on how the results compare to what they are seeing in market. 📅 Register now: hubs.la/Q04CsBss0 #PeaProtein #ConsumerInsights #FoodInnovation #FoodAndBeverage

⏰ Reminder: Mission ImPULSEible proposals are due November 23!   Graduate food-science teams: the Mission Briefs are out. Pick a real R&D challenge from a leading food company and propose how you'd solve it with pulse ingredients.   💰 5 projects funded, at up to $5,000 CAD each 👥 Teams of up to 4 graduate students, with a faculty advisor 📝 Submit your Expression of Interest early. Only teams with an EOI can join the Q&A sessions that run through November.   Proposals are due by 4:00 PM CDT on November 23, 2026.   📥 Get the briefs and sign up: hubs.la/Q04C1yqH0   #MissionImPULSEible #PulseCanada

What happens when starch enriched pea flour replaces all the wheat flour in shrimp feed? 🦐   In an 8-week trial, shrimp were fed a diet with all the wheat flour replaced by Canadian starch enriched pea flour:   Here’s what happened to the shrimp:   ✅ Grew and survived as well as shrimp on the standard wheat flour diet ✅ Developed about 39% taller intestinal villi, the gut folds that absorb nutrients ✅ Enhanced shrimp immune response compared use of wheat flour   Full replacement didn't just match wheat flour. It delivered added gut and immune benefits, giving shrimp farmers a reliable alternative as wheat flour prices and supply grow more volatile.   Read the full story 👉 hubs.la/Q04BrNJZ0   #PulseCanada #CanadianPulses #Aquaculture #ShrimpFeed #AnimalNutrition #PeaIngredients

90% dry matter digestibility: Canadian starch enriched pea flour is proving itself in shrimp feed. 🦐   New research measured how well Pacific white shrimp digest pea starch concentrate.   The results: ✅ About 90% dry matter digestibility ✅ About 95% digestibility for protein and carbohydrate ✅ Well above the roughly 51% dry matter digestibility previously reported for wheat flour in the same species   The researchers suggest this high digestibility helps explain why starch enriched pea flour could fully replace wheat flour without any loss in shrimp growth. With wheat flour prices and supply increasingly volatile, that's a strong case for Canadian peas in aquaculture feed.   Read the full story 👉 hubs.la/Q04BrNc_0   #PulseCanada #CanadianPulses #Aquaculture #ShrimpFeed #AnimalNutrition #PeaIngredients

Canadian peas are making waves in shrimp farming. 🦐   A new trial tested Canadian starch-enriched pea flour as a full replacement for wheat flour in shrimp feed.   Compared with the standard diet, the pea-based diet showed: ✅ The same growth and survival ✅ Feed pellets that held together just as well ✅ Stronger immune activity, with no signs of stress ✅ Taller, more slender intestinal villi, pointing to healthier guts and more capacity to absorb nutrients   As wheat flour becomes costlier and harder to source, aquaculture buyers are looking for alternatives. These results point to a new export opportunity for Canadian pea processors.   Read the full story 👉 hubs.la/Q04BrMrn0   #PulseCanada #CanadianPulses #Aquaculture #ShrimpFeed #AnimalNutrition #PeaIngredients

12 projects. $21.4M over five years. 7 research institutions. 5 pulse crops. 🔬   The Pulse Science Research Cluster is an industry-led research initiative. It's supported by the Government of Canada's AgriScience Program, co-funded by the Canadian pulse industry, and managed by Pulse Canada.   The goal: varieties growers can plant, management tools they can trust, and a supply chain that performs from field to plate.   Learn more 👉 hubs.la/Q04yClY10   #PulseCanada #CanadianPulses #AgResearch #PlantBreeding #Agriculture

The more markets we develop, the more resilient Canada’s pulse sector becomes. 🌱   In a year of trade disruption, Pulse Canada grew demand for Canadian pulses on three fronts:   🍽️ Food: Canadian lentils went on the menu at Sprouts Farmers Market, in grain bowls across more than 400 U.S. locations. Outreach to food manufacturers also generated 230 new food industry contacts.   🐔 Feed: Two research trials in Southeast Asia showed peas perform well in layer hen and shrimp diets. We also opened conversations in two new feed markets, Mexico and Colombia.   🐶 Pet food: A life cycle assessment found pea ingredients can cut the environmental footprint of dry dog food by up to 47%. A 26-week University of Guelph trial also backed faba bean ingredients as a safe replacement in dog diets.   See how we're building demand 👉 hubs.la/Q04yChbr0   #PulseCanada #CanadianPulses #MarketDevelopment #Pulses #AnimalFeed #PetFood #Agriculture

4.4 million impressions. 60,000 website sessions. Market-ready crops. 🌾   Keep It Clean helps Canadian growers and crop advisors deliver crops that meet the standards of domestic and export customers.   The program is a joint initiative of the Canola Council of Canada, Cereals Canada, Pulse Canada, and the Prairie Oat Growers Association.    Find resources for your farm: hubs.la/Q04yCg2B0   Read more 👉 hubs.la/Q04yCg5-0   #PulseCanada #KeepItClean #CanadianAg #MarketReady #Pulses #Farming

When China imposed a 100% tariff on Canadian peas in March 2025, Pulse Canada had staff on the ground within 10 days. The team stayed engaged all year, working with buyers, processors, and the Government of Canada. The tariff was removed effective March 1, 2026. The next focus is securing permanent tariff removal in China and building on these partnerships.   See the results 👉 hubs.la/Q04yCg4f0   #PulseCanada #CanadianPulses #MarketAccess #Trade #Agriculture

Our VP of Corporate Affairs Greg Northey joined the Canada–EU Alliance for the Future Forum to discuss the opportunities and challenges in the EU market for Canadian pulses and how the new planned strategic partnership must deliver positive outcomes Canadian agriculture. @CAGlobalAffairs   #PulseCanada #Agriculture #Canada #EU

6 priority markets. 12 research projects. $21.4M invested in pulse science. 🌱   Our 2025–26 Annual Report covers a year of market diversification, industry-first research, and advocacy for Canada's lentil, pea, bean, and chickpea sectors.   Explore the full report 👉 hubs.la/Q04yC9cC0   #PulseCanada

At just under 42 million tonnes, Mexico has the 5th largest feed market in the world. Mexico is highly reliant on imported grains and ingredients for its livestock feed and pet food sector, which makes it a key growth market for Canadian peas: an affordable, sustainably grown ingredient with functional benefits for feed and pet food. CLANA (XI Congreso Latinoamericano de Nutrición Animal) was an important place to make the case for Canadian peas. The congress is one of the region's leading animal nutrition events, drawing about 600 nutritionists, industry representatives and academics from across Mexico, Central America and South America. These are the people who decide which ingredients go into feed and pet food. Read more here 👉 hubs.la/Q04yCrvS0 #PulseCanada #Mexico #PeaProtein #CanadianPeas #PetFood #Feed #Growth

Canada's pulse industry has released an updated and expanded version of the National Pulse Research Strategy, a roadmap to guide research investment toward a profitable, competitive and sustainable pulse sector. The strategy's vision has three parts. ➡️ Pulses should be a profitable choice for Canadian farms, human health, animal nutrition and environmental sustainability. ➡️ Canadian pulses should be the preferred choice for customers around the world. ➡️ And Canada should be recognized for collaborative, nationally coordinated research that drives innovation across the sector. Read the full article 👉 hubs.la/Q04yCqWC0 #PulseCanada #Canada #Research #Pulses #Agriculture

Get formulation guidance for pulse ingredients in just 15 minutes!    Peas, faba beans, chickpeas and lentil ingredients — from bakery to meat applications. Watch free 15-minute expert sessions or download key takeaways covering market insights, functionality and troubleshooting.    Applications covered:  ✅ Bakery   ✅ Dairy and Dairy Alternatives  ✅ Meat and Meat Alternatives  ✅ Batters, Breading and Coatings    Each session includes:  ✅ Market & Consumer Insights   ✅ Functionality and Application Performance  ✅ Troubleshooting Tips    Find the sessions here 👉 hubs.la/Q04yf05h0  #PulseCanada #FoodScience #Pulses #FoodInnovation

Mission ImPULSEible is now open for applications.      Up to 5 graduate student teams. $5,000 CAD each. Real R&D challenges from leading food companies.  Mission ImPULSEible connects graduate food science teams with technical challenges defined by food manufacturers. Each brief sets out a product category, a technical barrier, and a set of approved pulse ingredients. Your team proposes the applied research to solve it.  Why take it on:  ✅ Work directly with food-company R&D teams  ✅ Solve real, current challenges in the pulse sector  ✅ Present your findings to industry partners and ingredient suppliers  Get started: hubs.la/Q04ydxvb0  #MissionImPULSEible #PulseCanada

Great to have VP of Market Innovation Julianne Curran moderate a panel today at Plant Forward on the Prairies. Important discussions being had on how to capitalize on the growing domestic & global demand for Canadian pulses and pulse ingredients.