RaceLedger

Web3 must be frictionless. This was the clearest lesson from our involvement at the Sibiu International Marathon. When users were required to install apps or understand blockchain steps, engagement dropped sharply. But when blockchain worked invisibly, with no installations, no signups, no jargon, usage soared. Thousands interacted with Web3 without even knowing it. 9,540 runners. Over 100 causes. Two days. One invisible blockchain. The Sibiu International Marathon (MIS) is Romania’s largest philanthropic running event. In 2025, it became a real-world demonstration of how invisible blockchain infrastructure can operate seamlessly at scale. Through VeroPay, the experience extended far beyond the track: - every runner received an NFC VeroTag bracelet - with a single tap, participants unlocked rewards, perks, and a fully cashless experience, with no crypto knowledge required - all interactions were processed live on-chain using the @MultiversX blockchain What VeroPay enabled at MIS 2025: - free drink perks for runners during the event - prize claims using NFC bracelets, handled through six Vero POS terminals at the @xMoney_com booth in Sibiu’s Big Square - a fully cashless experience at the official Afterparty, supported by five on-site Vero terminals - instant digital card profiles offered via @DixidCards @Strava race syncing enabled through @RaceLedger, powered by @GaupaLabs In total, more than 177 EGLD were distributed instantly to lucky runners. An additional 100 EGLD were donated to a social cause with full transparency. All of this was achieved with zero friction, zero downtime, and complete blockchain auditability. Real-time stats: maraton.vero.ro/stats/ On-chain explorer: explorer.vero.ro This was not a technology showcase. It was practical adoption at scale. The Sibiu Marathon proved that when blockchain becomes frictionless and invisible, it unlocks real-world utility for everyone without getting in the way. Sincere thanks to the entire @MultiversX, @xMoney_com, @xPortalApp , and MIS teams for their trust and support. Over 9,500 runners participated in a Web3-enabled experience, most without ever realizing it. Special thanks to @andreiadam : this collaboration between VeroPay and the Sibiu Marathon was only possible because of you. You were the force behind the scenes, connecting people, solving blockers, and quietly making the impossible look easy. While others saw smooth execution, we know who made it happen. Also grateful to @mihschiopu and @JoaquimTirach for your dedication and vision. @stefanescualexx and @maria_naicu: you truly were the goats behind the scenes. And @PopicaDragos you are blessed to grow up with chain adoption in your DNA. Your help during this event meant a lot. And to our incredible collaborators from the xMoney and MultiversX ecosystem: Cristi, Marius, Alex, Tiberiu, Stelian and many others: this wouldn’t have been possible without you. This is how the future works. Quietly. Reliably. Invisibly. Powered by blockchain when it matters and invisible when it should be.