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Content Strategist & Copywriter | Empowering businesses to craft purposeful, relevant, and humanised marketing content. My work: https://xitter.gq/t.co/kx1aerSOau

Norwich, UK
Joined August 2011
Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)Photo by RachelBuck (@RachelMBuck)
An experienced #writer can help you to organise your thoughts by asking considered and enquiring questions that prompt you to think deeper and broader. Discussing your ideas can be invaluable when breaking new ground or forming athought leadership content. #ghostwriter #marketing
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So true.
It's pretty simple. Whenever I feel like shit, it's because I've stopped putting as much effort into the development of health, fitness, relationships, intelligence, or business. No amount of worrying is going to fix a problem solved by doing.
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Go see @Ben_garrod to have your mind blown, be inspired and entertained.
🦤 For #DarwinDay I’m giving a talk at @uniofeastanglia trying to view mass extinctions in a different light, and understanding how they fit in with an evolutionary narrative. Come along if you’re in the Norwich area @JohnInnesCentre @TheQuadram @NorwichResearch @NorwichSciFest
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In my experience, when a company has a consistent way of managing their marketing, their marketing output is also consistent. #Marketing #B2B #contentmarketing
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Amazing, deer with her fawn gracing my garden with their presence. Not fast enough for a photo! #homeworking
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#figma design with #figjam is a quicker combo for social media management than canvas and Miro I’m finding. #marketing #SocialMediaManagement
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A Robin has been brightening my day with her hops and skips as she goes about the endless task of feeding her babies. Yesterday I found her dead and I sobbed like my dog had died. I marvel at how something so small can move me so deeply. #nature #Health
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Amazing, would love to find artefacts like this.
A 1,500-year-old arrow was unearthed this year in Norway, nestled amidst rocks. According to the research team, the arrow was likely encased in ice and subsequently carried downhill as the ice melted. Predating the era of the Vikings, the arrow was discovered by a group of Norwegian archaeologists. Found snugly between two rocks, the arrow's preservation was described as "remarkable," although not flawless. The presence of worn sinew and tar, which once bonded parts of the arrow, indicates that it may have been exposed and refrozen multiple times since its original loss. Lars Holger Pile, an archaeologist affiliated with Secrets Of The Ice, informed Newsweek that over the past 15 years, more than 200 arrows have emerged from the ice in Innlandet County, Norway. The oldest of these arrows dates back 6,000 years. Pile explained, "This location was a hunting ground for reindeer, so the arrows were misplaced when the hunters failed to hit their target, causing the arrows to vanish into the snow. It may have been a missed shot, but from an archaeological standpoint, it was a bull's eye."
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70% of writing is thinking. Ok I made that up, but I think it's about right. If I sit down to write and nothing comes I know I've not spent enough time thinking or I need more external input. #thinking #writing #marketing
When creative block hits I down tools and leave my desk leading to unusual working conditions, including at the vets, in Tesco's car park, in the gym changing room, on a tree stump with a very bored dog. #writing #B2B #creativity #contentmarketing
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My 20 something year-old self would laugh at the fact that we need reminding to be bored. Back then it was just a way of life. Today, it feels indulgent. via The Hustle buff.ly/2Svik8g?
Check out this extract from a Harvard Biz article. This is one way in which good content can be used to help salespeople make more meaningful contacts. #contentmarketing #sales
Let's hope it's not the Harry Potter version!
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Tips for #B2B marketing managers. If you ask people to write for your blog, you’ll be forever scratching in the dirt for content. Get in the habit of going for coffee with team members, find out what's interesting to them #ContentStrategy #CompanyBlog buff.ly/2Gpv6Oz
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Great advice from @leeodden @toprank on How A Best Answer Content Strategy Drives B2B Marketing Results buff.ly/2TTwaxr #contentstrategy #companyblog
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Tips for #B2B blog content creators. Form new habits and stop scratching around in the dirt for content. Attend meetings you wouldn’t normally go to, particularly sales sessions. Look for what’s newsworthy. #ContentStrategy #CompanyBlog #BlogWriting buff.ly/2Gpv6Oz
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Tips for #B2B blog content creators. Always carry a notebook in team or company meetings. Listen out for new client wins, customer feedback, interesting work, views and opinions. #ContentStrategy #CompanyBlog #BlogWriting buff.ly/2Gpv6Oz
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Need inspiration for your company blog? Check out these 8 #B2BMarketing blogs buff.ly/2DUeDzY
Tips for #B2B blog creators. Stop scratching in the dirt for content. Get in the habit of recording conversations, even if you don’t think they are leading anywhere. The last 10 mins is always genius. #ContentStrategy #CompanyBlog #BlogWriting buff.ly/2Gpv6Oz