From creating radio commercials to buying radio and podcast media, we know what works in direct and brand response audio advertising. Contact us today!
Portland, ME
Joined August 2011
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How SMI’s podcast ads are driving a never-before-seen ROAS for the brand.
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Want a winning audio strategy this holiday season? SMI has some tips. strategicmediainc.com/newsro…
Most podcast ads fail for one reason: they don’t sound human.
If your host-read ads feel scripted or salesy, you’re losing listeners. Here’s how to fix that and create ads audiences actually trust.
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Want better audio ads? Discover 10 proven tips for creating podcast and radio ads that capture attention, engage listeners, and drive results.
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CopyCon keynote speaker Kristy Martino on storytelling, creative work, and rejecting mediocrity to pave the way for abundance.
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Choosing between geo-targeted campaigns and national media? At SMI, we design campaigns that combine precision and scale to reach the right audience at the lowest effective cost.
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Want to know what it takes to have a number one podcast – or advertise on one? Find out in our interview with the hosts of @npadpodcast.
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A winning audio strategy starts with understanding who is actually listening—and how they engage.
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SMI heads to SXSW in Austin, TX March 12-18, joining innovators, creators, and industry leaders for one of the most influential gatherings in media and entertainment. If you’ll be there, let’s connect!
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Want to know what it takes to have a number one podcast – or advertise on one? Find out in our interview with the hosts of @npadpodcast.
strategicmediainc.com/newsro…
We’re excited to share that SMI’s Head of Creative Development, @kristymartino, will keynote @procopywriters's CopyCon 2026!
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Want to know what makes an audio ad great? SMI’s Creative Team talks shop while taking a look back at their top 5 favorite ads from a landmark year in advertising.
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Recent findings from @nielsen show that Americans spend nearly four hours a day listening to audio, making a multi-channel strategy essential for brands to reach audiences where they actually listen.
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SmartServe is a win-win for the industry, giving advertisers smarter tools to maximize every dollar of ad spend. We’re staying ahead of the curve as early adopters, ready to deploy greater precision for even better results.
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SMI CEO Jeff Small’s unique approach to giving helps those in need while fostering joy and camaraderie among his team.
#givingback #purpose #community #teamculture
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The rise of Ozempic signals a broader recalibration of psychological and behavioral norms across society as consumers rewrite the rules around impulse. This is your brand on GLP-1.
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The future of audio is louder—and smarter than ever. Our Top 5 Audio Trends For 2026 breaks down the trends shaping how we listen, create, and connect.
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The closer you are to your audience, the stronger your signal. Today, we’re diving into how radio has endured for more than a century to become the modern cornerstone of community.
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What happens when you reallocate a portion of your media budget into AM/FM radio? One SMI client moved 18% of their 2025 budget from Digital to AM/FM Radio and received an additional 26% in incremental orders. Ready to try it?
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