Ian Botes | DPU Founder 𖦹

AI is pretty much only hated due to confirmation bias It lacks the characteristics human beings can identify with, so in order to justify their disdain for it they look for reasons as to how they can rationalize feeling that way The moment this stuff came out people hated it, but they didn't have a reason yet Then came the "its theft", which we've scientifically disproven These people don't understand machine learning, or how an LLM processes information, they are grasping at straws in order to justify their own alienation Hurting the environment - There's entire multi billion dollar industries causing more damage on an international widespread scale that are 300x worse, but these "victims" benefit from those, so they naturally they are not against those things The only reason people think AI is bad, is due to their own preconceived perception of what defines being human, its deeply subconscious so they themselves don't even understand why they feel that way, and just like most people who lack the fundamental understanding of something, they seek out a reason as to why they feel that way If this shows you anything, its natural selection She'll keep feeling this way either due to her intellect, being indoctrinated, or lacking the needed self awareness to change/understand And her more intelligent and self aware peers will use AI to outlive her She is the embodiment of why AI is replacing jobs

If you can't send DMs or cold Emails, you will take months to make any money If you CAN send DMs and cold emails, you WILL make money in 45 days You'd be surprised how many can't do this when I enroll them And its not skill or knowledge (I give them that) It's mindset

Getting B2B SaaS Conversions is child's play btw Charge $350 per sign up, send out 1650 connection requests per month pitching the demo on LinkedIn Everyone who says yes book a call, show them the product in real time on call, close them using case studies and handle objections on call Repeat until $1M

Pretty sure AI Music is mainstream amongst conservative boomers Can't spot it anymore Guys called "Purpose Driven Results" who looks like a middle aged 40 year old dude, made a song that has two young people in it that obviously isn't him Sounds exactly like songs made by Suno AI Since its related, a couple months ago I wrote a masterclass on getting to $30k/mo selling AI Music with 0 monthly fees to get started, here: ianpierre.substack.com/p/del…

6 years doing this, I've met a lot of complete morons responsible for 7 figures Don't equate money to intellect Often the dumbest guys have the most money

BioWare just died (multibillion dollar company) Makers of Dragon age and Mass effect videogames People are losing their minds Here's why they died: They alienated their target market for a decade, ignored their feedback, stopped attempting to appeal to their ICP, and their parent company got acquired that racked up 20 billion dollars in debt A lot of normies on X blame EA being acquired by Saudi Arabia But in reality they would have died whether the acquisition happened or not The reason for this is because their investors started pushing for DEI hires, and even after stopping it was already a decade later and their entire company was filled with people who were not hired on merit, but inclusivity To give you an idea, imagine you have a team of DM closers, and the way you determine if they should be hired is secondarily how good they are at converting prospects in the DMs, and PRIMARILY whether they are part of a minority (broke, race, women, mental illness, sexuality) Most product updates they shipped was to appeal to the minority in their target market Naturally your conversions are going to tank, because your contractors/employees are not very good at their job (but your investors are making you hire them instead of the people you would actually have hired - the people who are INSANELY GOOD at DM sales So as the years go by you lose 60% of your ARR, your product loses appeal because the main ICP doesn't want to buy it anymore, and eventually you close down because your profit margins are nonexistent and you can't stay afloat Remember: DO NOT alienate your main target market Also I should remind you that somewhere BioWare had a head of marketing being paid $1M a year, and he's not been doing his job whatsoever (lmao)

Don't think because someone made their client $100k, they have any money A lot of these people don't really know how to charge their worth, or they fold under pressure, so their ROI on the client's success is often nonexistent

I'm VERY GOOD, at turning complete nobodies into $20k cash collected case studies They have no audience, no authority, no curriculum, no published social proof, no youtube rep, and Google doesn't know who they are 6-12 months with me and they make the $20k By comparison the people "competing" with me, partner up with an 8 figure agency, then they change their customer acquisition system a little bit, then brag about making $100k for clients In reality that client would have made the $100k regardless My client would still be a broke nobody without my help The difference is HUGE

Looking at all the ideas I had over the years, some of them were genuinely solid, but didn't have the time, man power, or mindset to stay consistent

When you see a dude making $20k/mo positioning themselves on the timeline as this massive authority, when you know they were in your DMs 8 months ago asking for advice with no idea wtf they were doing