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Joined March 2019
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On the heels of agencies and data companies offering consumer identity solutions, Open Identity is a bid by the TV networks who own OpenAP to show they have something to offer as well. loom.ly/WNNf970
Liberty Media’s F1 is having trouble translating that revved-up popularity into the large-scale rights package it wants. loom.ly/T5ilNiI
Macy’s is well-known for live TV events like its annual Thanksgiving Day Parade, but the move represents a more ambitious attempt to wed brand and #entertainment #content together. #CTV loom.ly/b9xKo8k
Complete TV uses #Amazon’s Ad Relevance engine to mine the company’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels. loom.ly/9t_vYXA
The acquisition of Vizio, which closed in December, is expected to create new opportunities for advertisers and could provide another boost to the company’s growing ad business. loom.ly/ohY1XBQ
Among the new features is the ability for #Android users to download the #Apple TV app from the Google Play app store. loom.ly/3dCCm6s
Hellmann’s released its spot nearly two weeks ahead of kick off — and then there’s the time after, when the conversation is still about the action on and off the field. loom.ly/dL0kCZM
Bringing transparency to its ad-supported user base is one of the ways #Disney is asserting its place in the #media landscape. loom.ly/627uPKc
The first demand-side platforms to earn the new certification from #Disney are #Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is the sole supply-side platform partner at launch. loom.ly/UgiwLaI
Like the show, this activation was both familiar yet deeply strange—and it ties ingeniously into the premise of the show’s second season. #TV loom.ly/XAKItek
Discover the news segments that stood in a upside-down year. loom.ly/Zjny1Uo
Hy-Vee has teamed up with Grocery #TV to power in-store retail media for the grocer. loom.ly/2h0c-m4
#Roku will offer free use of a platform that repurposes #social #content into connected TV (#CTV) creative to advertisers running campaigns through its self-service platform. loom.ly/nnlk7SQ
Previously exclusive to select #advertisers, the #AI-powered technology analyzes #sports and esports broadcasts, optimizing #ad placements for maximum viewer engagement rather than interrupting the action. loom.ly/mbykJcQ
The approval is a big shot in the arm for #Nielsen, which at one point had lost crucial accreditations. #TV #CTV loom.ly/30onJAM
The media giant’s #advertising arm reports it is set to surpass its total ad sales for holiday 2023, with this year's #Disney+ #holiday package pacing over 15% ahead. loom.ly/VgMxAXI
#Netflix ad membership grew 34% quarter-over-quarter in Q3 2024 and now accounts for half of all sign ups in its ads #markets.loom.ly/maxDiZk
Now that the #streaming industry is starting to mature and we’re several years into it, it’s funny how in a small way, we are circling back a little bit to the original model. #CTV loom.ly/RbkR4ws
#JCPenney confirmed that its “Really Big Deal Reveals” campaign will run during “Thursday Night Football” broadcasts on #Amazon's #PrimeVideo. loom.ly/YiEXUjQ
The emergence of #streaming platforms has taken its toll on both satellite services. loom.ly/RPsIZic #TV
