To survive in startups, you need to thrive in uncertainty and constantly embrace the unexpected.

Having TOO much money in the early stages of building a startup can be an absolute curse. Your stupidity has no consequences. You have no incentive to become less stupid. Costs you later. Suddenly.

Startups rarely die because their ideas are "stolen" by competitors. They usually die because they are "abandoned" by their founders.

As a non-tech founder, use NoCode to start a business. Code to scale it.

All our childhood, society teaches us to TALK honestly. When we grow up, they realise we don't know how to HEAR honesty from others at all.

As early-stage startup founders, our biggest learning was to stop dreaming of millions/ billions of dollars and to first focus on doing enough so we NEVER think of quitting.

1st time founder: 1. Picks the "latest" tech stack 2. Uses buzzwords like AI/ML & Web3 3. Looks for fancy tech solutions to problems 2nd time founder: 1. Picks a comfortable tech stack, even NoCode 2. Focuses on customer pain points 3. Happy to get things started manually

Most "sexy" work at a startup has many volunteers. Find the simple but boring things no one wants to do & get them done. They unlock the most amount of progress.

We grew our startup to millions in revenue, fully bootstrapped & $0 in paid marketing. Now, we know enough to make paid marketing a success without being at its mercy. Using paid marketing with clarity results in growth. Addiction to it just kills your startup.

The initial years of a startup are absolute hell. BUT, the journey is rewarding if you dare to stick around for long enough.

As we began our startup journey, we were told: 1. Can NOT be bootstrapped 2. Should NOT build a remote team 3. Do NOT build product on NoCode 4. Can NOT grow with $0 in paid marketing Each time, we tried the opposite. Truth: There is NO one truth in growing startups :)

Don’t mistake a HUGE round of VC funding as a product-market fit for a startup. Customers don't listen to VCs - they decide for themselves :)

Startup battles are regularly won by people who can run longer than those who can run faster.

Startups never "fail" in the first year of their existence. Their founders lose motivation to stay in the fight.

Great startups are built by solving "boring" problems no one wants to solve. Lesson: Find startup ideas by looking for "boring" problems others don't consider "sexy" enough to solve.

SEO is not "sexy", but a superpower for your startup: 1. 5.6bn searches/ day 2. Well, Inbound > Outbound 3. High-quality & high-intent leads 4. Buildd your brand with your target audience 5. ~ZERO spend for consistent monthly traffic Ignore SEO at your own risk!

Startups have no room for pretension. So, lose the jargon and the "big" words. Instead, learn the basics. You will make a LOT more progress.

A startup truly becomes a business and more than a project, when it gets money from customers, not investors.

Your startup is more likely to fail because no one knows you exist, NOT because too many people know you and copy your idea.

Early days of a startup require you to find the "quickest" solution to a problem. While scaling your startup you need to find the "right" solution to a problem.