Research for your brand's health
Chicagoland
Joined April 2009
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RT @aldeneaton: Would you do something like this with your hosp. website? Click around and see how it works. http://bit.ly/6EfAI #hcsm
RT @karencorrigan: Speaking with Joel English and Rob Klein at #SHSMD Fri 10/2 11:15 am on The New Brand Mastery.
Klein & Partners research: 30-50% of all ways people come in "contact" with a hospital is NOT directly in the control of the hospital.
Social networks = marketers giving up some control of their message. Read "Brand Hijack" by Alex Whipplefurth.
#hcsm Social media is a key touchpoint with your constituents. It enhances your "dialogue." Return On Connections (ROC)