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James Root (@RootToMarket) profile picture

James Root

@RootToMarket

Digital Director. Search, Paid Ads, Analytics. Former conversion guy. Journalist by trade.

 Essex
Joined February 2011
  • Tweets2.6K
  • Following716
  • Followers333
174Media
Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)Photo by James Root (@RootToMarket)
So sad. Sarah helped me a lot when I was at the Observer. What a brilliant writer and a lovely person. RIP.
The Guardian (@guardian) profile pictureThe Guardian
@guardian6 Apr 2021
'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48 theguardian.com/media/2021/a…
'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48

'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48

Hughes’ work ranged from hard-hitting overseas reports, to sport and television writing as well as candid accounts of coping with cancer

theguardian.com
Replying to @ESH_7 @SamiMokbel81_DM
Shami, speak neverlench to me.
Replying to @peeplaja
Thanks!
Replying to @peeplaja
Any books on this you’d recommend?
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Replying to @peeplaja
Always good to refresh and sharpen the tools. Ogilvy on Advertising and Cialdini’s Psychology of Persuasion are books I return to. Any other recommendations?
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London flying the flag!
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Offline. #GDPR
Image from James Root (@RootToMarket)
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KFC apologises with a full page ad in today's Metro. A masterclass in PR crisis management. #KFCCrisis
Image from Andrew Bloch (@AndrewBloch)
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Replying to @richandrew
That’s awesome Rich, go Eagles!
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Replying to @RootToMarket @Virgin_TrainsEC
Pedant!
Replying to @LNER @Virgin_TrainsEC
Are you sure? independent.co.uk/news/uk/ho…
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The guardian and observer evolve again. Seems like yesterday they switched from broadsheet to berliner; remember it well as a green intern. Now to tabloid; makes sense. Never standing still. #agile
Hi @Virgin_TrainsEC, instead of attempting to censor freedom of speech by boycotting the Daily Mail, and then reneging (PR stunt?), how about you focus on cleaning your trains? Currently on the 13:56 Newcastle to Kings Cross and it's grim. £137 for the pleasure too. Cheers.
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Creative thinking at its finest! xitter.gq/BBCWorld/status/947803…
BBC News (World) (@BBCWorld) profile pictureBBC News (World)
@BBCWorld1 Jan 2018
New Zealanders build island in bid to avoid alcohol ban bbc.in/2CzhMmO
Replying to @kelvinnewman @MeasureFest
Lovely stuff!
Replying to @kelvinnewman
@kelvinnewman What's the @MeasureFest lineup this year?
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Forbes and Inc both silently began adding nofollow to all of their links. There's a lot of link sellers that will hate that 😂
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Don't worry @adwords not like I have budgets to pace... #AdWordsDown
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James Root retweeted
Matt Riley (@mattssive) profile picture
Matt Riley@mattssive2 Aug 2017
Great, #adwords and #analytics all down
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Everyone waiting for #AdWords to work again.
Image from Chris Macdonald (@Chris_Maccer)
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