Marketing Director | Relentlessly optimistic extrovert with random bouts of AAAHHHH | Event Production, Marketing, Writing, Photography, Travel, Beer
Phoenix, Arizona
Joined August 2010
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I am charged with building out a job description for a marketing and events specialist for my team. Anyone have tips for dos and don’ts?
I mean, cool if that’s your whole life, but some of us also need to exercise, have a social life, relax, disconnect from work stuff, create without the pressure to monetize, etc.
Also, the math is totally wrong
Why should we integrate events and experiences into our marketing strategies? Experiential marketing is memorable, impactful, personal, and irreplaceable. Here's what I mean:
- Irreplaceable: No digital or virtual experience will ever replace the sensory stimulation and personal experience of an event. People can't touch, taste, or smell through a screen. Even video calls do not create the same personal connection than an in-person conversation.
Took the baby for her very first run today!! She LOVED it! She was just babbling and looking around the whole time. I have a running buddy!!
My first Father’s Day is in the books. I got a pizza oven as a gift from Malorie and after a few hiccups, I managed to make a delicious pizza. Best of all, though, I got to celebrate being Emma’s dad.
It’s BREW DAY! Today we’re making a straight forward American amber ale. We got 11 pounds of 2-row pale malt, 1 pound of crystal 40°L and one pound of crystal 80°L that we’ll mash. But first, sanitize sanitize sanitize!
Super excited to bring back the @phoenixmagazine Summer Cocktail Camp!! Each camp is at a different restaurant or bar and features demonstrations of their signature cocktails. We’re kicking things off on July 2 at Arboleda in Scottsdale Quarter, featuring Mediterranean cocktails!
Every new technology release has been met with skepticism and predictions of societal decline. And by golly, what do you know, they were all fucking right.
If only literally every teacher I’ve ever had followed this.
