Russell M. Kern (@RussellMKern) profile picture

Direct Marketing Strategist, Agency Founder and CEO

Los Angeles, California
Joined June 2009
Photo by Russell M. Kern (@RussellMKern)Photo by Russell M. Kern (@RussellMKern)
Excellent article which applies economic behavior theory and shows examples of cognitive bias applied to various mar…lnkd.in/gBHePWi
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While new content formats are exciting, marketers can never forget the value and power of a story well told. lnkd.in/eJgrxJE
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As Demand For Video Rises, Don't Forget To Be Authentic via @forbes forbes.com/sites/forbesagenc…
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Which one of these 26 ways have you failed to explain your business strategy to your team, only to see it fail? Grea…lnkd.in/gkCjzPH
How well is your marketing organization keeping up with GE's CMO Linda Boff? She promotes a culture of marketing exp…lnkd.in/gqFB5_w
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Great insights for 2017 strategic planning. Trends are clear and I agree with Daniel Newman's assessment. Thank you. lnkd.in/gAzD55b
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Smart Insights for well funded start ups. Knowing the right time to put a marketing team in place. lnkd.in/bQVPrdm
The details matter when marketing Medicare. lnkd.in/bKRf9SV
Success is about the fundamentals well implemented along with a good dash of luck and timing. lnkd.in/bhJrUUD
Scott, great insight on the issues facing AEP providers this year. lnkd.in/budrsMn
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I just registered for the WONDER WOMAN WALK! You can help us raise 750k. Together we can make a difference! wonderwomanwalk.org/Member/M…
I love the power of the magic wand question to help open the door for clients to share their marketing vision, dream…lnkd.in/b33RfHz
Know a college grad? Direct them to tip #4 on Promote your Passion, as well as the other 9 great tips. lnkd.in/bEr8chn
Making Brand/Agency Relationships Strong. A good read from the Forbes Agency Council. lnkd.in/bdhD8i7
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TV remains as the power media with digital in a close second. lnkd.in/bnAw7Ej
Can you say its time for a Kodak moment...Rapid change for legacy businesses within established industries is a dram…lnkd.in/b7WwYsA
A good read to determine how prepared you are for a marketing world where customer experience drives brand equity mo…lnkd.in/bdz7dNm
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Marketers are going to need to seek more innovative ways to acquire customers and contact prospects ad blocking grow…lnkd.in/biG_2Rj