I made over $1,000,000 with email and YouTube in a creator biz. looking to do it again with more online businesses.
Joined April 2010
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Most creators don’t need more traffic.
They need to stop the silent leaks in their funnel.
3 killers are costing you sales every day:
Weak follow-up
Dead lists
Invisible offers
I wrote a free guide showing the fixes.
DM me Funnels and I’ll send it over.
Ryan Carruthers retweeted
One of the best copywriters I know has an extremely weird method of writing copy but it works great.
His methodology is - get as much social proof as possible on the page.
We’re NOT talking testimonials and case studies.
No.
We’re talking social proof about yourself.
Whatever you can scramble.
Have a tweet with 100 likes? Throw that in.
Have a personal Instagram account where one stupid video went viral that has NOTHING to do with what you’re selling? In.
Have people asking you questions in DMs? Design a beautiful montage. Throw that in.
Are they asking you about stuff that has nothing to do with what you’re selling? Goes in.
His philosophy is that showing ANYTHING about YOURSELF — no matter how disconnected from the sale…
Is better than pure copy.
The guy I’m talking about helps info products scale to 6-7 figures. Has a HUGE amount of case studies. More than anyone I personally know.
So his stuff works.
Try it.
P.S.
He taught me 99% of my copywriting basics. I’d let him write my copy if I had one shot and a gun to my head.
Ryan Carruthers retweeted
I have a winning formula for YouTube virality:
I call it the Demand Hook Framework.
This framework is creating outliers every week for us now.
It helped us get 100,000 views in just a few days for a new client 🤌
This is only our second video for them. Our first video got 700,000 views in a week.
How do we do it?
You tap into the existing demand with a new hook.
In this market, it may seem like exercise and mobility is what the audience wants.
But those are just the solutions.
Marketing 101 tells us people don't want solutions, they want outcomes.
So the outcomes in this market are around pain relief, weight loss, and longevity. This is so they can have the things they really want:
• Run around with their kids all day.
• Roll out of bed feeling like they’re 20 again.
• Tap dance their way to work (nod to Warren Buffet).
This, right here, is the true demand of the market.
So we simply find solutions that can create these outcomes.
I found a solution that had some viral outliers but wasn't talked about much, which was the sissy squat. It's the perfect hook because it looks like it's terrible for your knees, but it's actually good for you.
So we package the entire video around the sissy squat contradiction.
I gave it a broad market title, “This Squat Scientifically Shouldn’t Exist.”
But during testing, we found a more clear title won, “It’s Hard, But It Gives You Bulletproof Knees Overnight.”
Then my packaging director came up with a thumbnail that beat my own concept.
And that’s how we ended up with this masterpiece.
If you found this breakdown useful and you want to see exactly how my firm blows up channels on YouTube, join my email list at TheSamOcean(.)com
After two years of actually doing this stuff for some of the biggest channels in the industry, I'm ready to give it all away for free.
But tell me, how would you have made this packaging better?
I always love hearing good ideas.
Ryan Carruthers retweeted
Building an 8-figure business with NOTHING but low-ticket products…
And one traffic source.
We’ve done it twice. And the “secret” lies in traffic-recycling.
Never met anyone who is doing this. Ever. Let me share with you the step-by-step process.
A HAM masterclass:
I speak daily with people with pent up demand.
Most of them refuse to sell anything.
What they don’t realise is that’s not actually giving their audience value.
Their audience likes and trusts them BUT they have a problem they want solving.
So they buy something else.
If you’ve got a newsletter and haven’t got a community attached to it you are missing a huge value unlock.
Your people want to speak to each other.
It benefits every aspect of your business.
Had the pleasure of working with @KateBour whoever gets this is going to have a seriously fun and profitable time.
I miiiiiight regret doing this—RIP my inbox—but if it works, it will be life-changing.
Today, I'm writing a dating profile...
Not that kind. (Happily married.)
I'm looking for… a co-founder.
Solopreneurship is lonely. I’ve watched as brilliant duos built big things together while I slogged solo.
I’m inspired by teams like Leila and Alex, Dickie and Cole, Robert and Anthony, and Erica and Nick. (The fact that you probably know who at least half these folks are without me tagging them proves my point.)
Over the years I’ve tested a few collabs and had great conversations with smart folks, but I haven’t found my perfect match yet.
So I figured I’d just put my cards on the table and see what the heck happens.
Here’s my “about me” snapshot (full profile linked below)...
→ Experience: I’m a serial entrepreneur with experience building creative agencies (one exit), VC-backed tech startup (took a big L on that one), and most recently building a media & education company
→ Revenue: My businesses generated over $2.7M in the last three years as a solopreneur (with badass contractors and collab products)
→ Receipts: I've taught 1,900 students how to become unignorable, and watched many become dominant voices in their niches
→ Audience: I have 250,000 followers across channels and 60,000 newsletter subscribers
After spending 6 months building v2 of UNIGNORABLE, I’m planning a shift that is—fittingly—unignorable. What I'm envisioning is muuuuch bigger than what I can build alone.
I know exactly what I'm great at: strategy, messaging, GTM, product vision, and educational experience design.
What I need is a partner who can stand next to me in the work (not manage it from a distance).
❌ I'm not looking for an employee
❌ I'm not looking for a fractional commitment (been there—everyone was stretched too thin, and that only leads to problems)
❌ I'm not looking for a pure operator who doesn’t have deep chops in content creation and/or personal branding
I'm looking for someone who sees themselves as a marketer first, operator second. Someone who:
✅ Creates exceptional content—for their own brand, or for clients whose brands they've built
✅ Loves to lead: managed people, either their own biz or a team in-house
✅ Is all-in on AI and loves building with it—dashboards, app, agents
✅ Has already built impressive things (this isn't a learning opportunity—it's a partnership between two experts)
✅ Is at a stage of life where they can go hard
I know this combination is rare. But it absolutely exists.
The full "dating profile" is in the doc below: what I bring to the table, what I'm looking for, and the red flags that mean we shouldn't waste each other's time.
One more thing: don't DM me "I'm interested."
If you're serious, check out the requirements in the doc on how to take the next step.
Dating profile: lnkd.in/g4h_MKh2
Ryan Carruthers retweeted
Great opportunity here
I miiiiiight regret doing this—RIP my inbox—but if it works, it will be life-changing.
Today, I'm writing a dating profile...
Not that kind. (Happily married.)
I'm looking for… a co-founder.
Solopreneurship is lonely. I’ve watched as brilliant duos built big things together while I slogged solo.
I’m inspired by teams like Leila and Alex, Dickie and Cole, Robert and Anthony, and Erica and Nick. (The fact that you probably know who at least half these folks are without me tagging them proves my point.)
Over the years I’ve tested a few collabs and had great conversations with smart folks, but I haven’t found my perfect match yet.
So I figured I’d just put my cards on the table and see what the heck happens.
Here’s my “about me” snapshot (full profile linked below)...
→ Experience: I’m a serial entrepreneur with experience building creative agencies (one exit), VC-backed tech startup (took a big L on that one), and most recently building a media & education company
→ Revenue: My businesses generated over $2.7M in the last three years as a solopreneur (with badass contractors and collab products)
→ Receipts: I've taught 1,900 students how to become unignorable, and watched many become dominant voices in their niches
→ Audience: I have 250,000 followers across channels and 60,000 newsletter subscribers
After spending 6 months building v2 of UNIGNORABLE, I’m planning a shift that is—fittingly—unignorable. What I'm envisioning is muuuuch bigger than what I can build alone.
I know exactly what I'm great at: strategy, messaging, GTM, product vision, and educational experience design.
What I need is a partner who can stand next to me in the work (not manage it from a distance).
❌ I'm not looking for an employee
❌ I'm not looking for a fractional commitment (been there—everyone was stretched too thin, and that only leads to problems)
❌ I'm not looking for a pure operator who doesn’t have deep chops in content creation and/or personal branding
I'm looking for someone who sees themselves as a marketer first, operator second. Someone who:
✅ Creates exceptional content—for their own brand, or for clients whose brands they've built
✅ Loves to lead: managed people, either their own biz or a team in-house
✅ Is all-in on AI and loves building with it—dashboards, app, agents
✅ Has already built impressive things (this isn't a learning opportunity—it's a partnership between two experts)
✅ Is at a stage of life where they can go hard
I know this combination is rare. But it absolutely exists.
The full "dating profile" is in the doc below: what I bring to the table, what I'm looking for, and the red flags that mean we shouldn't waste each other's time.
One more thing: don't DM me "I'm interested."
If you're serious, check out the requirements in the doc on how to take the next step.
Dating profile: lnkd.in/g4h_MKh2
most creators with a warm list still won't launch a campaign.
they'd rather post free content forever than send one email that sells.
so the list sits there. warm but unused.
everyone obsesses over follower count like it's the thing that pays the bills.
it's not.
account size is a proxy. the real lever is whether anyone ever gets a clear, specific ask.
that's the part nobody wants to build.
Ryan Carruthers retweeted
I used AI to turn 10 years of deal-making into software tools I use every week.
Not a chatbot. Not a content mill.
Actual tools that vet partners, structure offers, and save me hours.
Wrote up 14+ of them on Substack.
most creators send one email about an offer and call the campaign done. the ones who keep going, five or six emails deep to the same list, rarely lose subscribers over it. the list can take more than people think.
most creators have a warm list and a paid offer that works. they still won't campaign it more than once a quarter.
somewhere they decided that emailing again looks desperate to the people who already bought.
talked to a creator last week who ran a "launch."
one email. one instagram story. then she waited.
she had 4,000 people on her list who never heard about the offer again. the campaign was over before it started.