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SMART Lab

@SMARTlabOhioU

Social Media Analytics Research Team (SMART) Lab is an interdisciplinary research lab @ScrippsOU @OhioU headed by @drlaeeqkhan

 Athens, OH
Joined October 2015
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Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)Photo by SMART Lab (@SMARTlabOhioU)
“10 years ago, I asked a simple question: what is social media actually doing to us?” The SMART Lab was built to find the answer — one dataset at a time. 📊Dr. Laeeq Khan is an Associate Professor at @ohiou Scripps College of Communication.
Image from SMART Lab (@SMARTlabOhioU)
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Our latest research digs into what users really expect from AI in marketing — and the message is clear: people want tools grounded in substance, reliability, and trust.
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Our Director, Dr. Laeeq Khan @drlaeeqkhan, shares key insights from this work in a new media article. Read more👇 greenbook.org/insights/artif…

What Users Like/Don’t Like about AI...New Research Helps Chart AI Marketing + Public Acceptance

Forget flashy AI design. New global research shows users want substance, reliability, and trust from the AI tools they rely on.

greenbook.org
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🚀Our latest collaborative research has been accepted for AFM & the Spring Marketing Management Association Conference in Lille, France! 🇫🇷 Huge congrats to the amazing team: Dr. Laeeq Khan, Danielle Lecointre-Erickson, Dr. Adil Safaa, Koffi Agbokanzo, Sourou Meatchi & Bassily!
Image from SMART Lab (@SMARTlabOhioU)
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📢 Our Director, Dr. @drlaeeqkhan’s book The Data Analytics Advantage is featured by Ohio University! 🎉 Read the full story now! ohio.edu/news/2025/03/mdia-a…
MDIA Associate Professor writes book to make data analytics more understandable and accessible to...

MDIA Associate Professor writes book to make data analytics more understandable and accessible to...

Laeeq Khan has written a new book published by Oxford University Press called "The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences."

ohio.edu
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🚀 Excited to share my new book, The Data Analytics Advantage! 📊 Your guide to mastering social media analytics, AI-driven insights & data storytelling—published by Oxford University Press! professorkhan.com/2025/03/01…
Introducing my new book: The Data Analytics Advantage

Introducing my new book: The Data Analytics Advantage

I’m excited to introduce my new book, The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences. As someone who has spent years researching and teaching…

professorkhan.com
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Honored to deliver the #keynote at the @MonashUni Indonesia Data Democracy Hub event. I spoke about how democratic principles can guide algorithm design to foster trust, inclusivity, and meaningful engagement. professorkhan.com/2024/12/10…
Reimagining Social Media Algorithms: My Keynote at Monash University Indonesia

Reimagining Social Media Algorithms: My Keynote at Monash University Indonesia

I recently had the incredible honor of delivering the keynote presentation at an event organized by the Monash Data and Democracy Research Hub (MDDRH) at Monash University Indonesia. As someone dee…

professorkhan.com
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Technology’s Role in Shaping Political Reality: The Crisis of Trust— Invited Talk professorkhan.com/2024/12/09… @paramadina @SMARTlabOhioU
Technology’s Role in Shaping Political Reality: The Crisis of Trust— Invited Talk

Technology’s Role in Shaping Political Reality: The Crisis of Trust— Invited Talk

I recently had the pleasure of delivering an invited talk titled, “Technology’s Role in Shaping Political Reality: The Crisis of Trust” at the Paramadina Graduate School of Communicatio…

professorkhan.com
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Had a fantastic experience presenting my work on Technology’s Role in Shaping Political Reality: The Crisis of Trust at the Paramadina Graduate School of Communication, Jakarta, Indonesia yesterday. A heartfelt thanks to faculty, staff, & students for the warm hospitality.
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
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We've just published a NEW REPORT by @waqasejazch and others on the role of digital platforms in today's media environment. It's funded by @knightfdn and based on survey data from 🇬🇧🇺🇸🇪🇸🇩🇪🇧🇷🇦🇷🇯🇵🇰🇷 🧵Findings in thread 🔗 Full report reutersinstitute.politics.ox…
What do people want? Views on platforms and the digital public sphere in eight countries

What do people want? Views on platforms and the digital public sphere in eight countries

Our research explores how people use platforms for news and information about politics, while also remaining sceptical of the information they see there.

reutersinstitute.politics.ox.ac.uk
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Wrapped up an insightful workshop on mastering social media audience engagement and navigating crisis communication with confidence. Grateful for the meaningful discussions and valuable takeaways. Let’s continue to connect, engage, and inspire!
Image from Dr. Laeeq Khan (@drlaeeqkhan)
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Honored to lead a workshop for the ASEAN Coordinating Centre for Humanitarian Assistance in Indonesia, sharing how social media can transform disaster/crisis response.
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
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Dr. @drlaeeqkhan's next engagement takes him to Universitas Paramadina in Jakarta, Indonesia, on Dec 7, 2024. 💡He’ll be speaking on "Technology’s Role in Shaping Political Reality: The Crisis of Trust?", sharing his insights on politics, trust, & discourse. Stay tuned!
Image from SMART Lab (@SMARTlabOhioU)
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Our Director, @drlaeeqkhan delivered an impactful workshop for the ASEAN Coordinating Centre for Humanitarian Assistance (AHA Centre). Bringing together 50 experts from 10 ASEAN nations, the session focused on disaster preparedness, logistics, ICT, & more. Proud moment for @ohiou
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
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Congratulations to our Lab Director Dr. Laeeq Khan for outstandingly representing Ohio University in France! Your dedication and expertise are truly inspiring. We're proud of your achievements and the international recognition you bring to our institution. @Ohiou @scrippsOU
Dr. Laeeq Khan (@drlaeeqkhan) profile pictureDr. Laeeq Khan@drlaeeqkhan13 May 2024
Proudly representing @ScrippsOU @ohiou in #France! #BobcatPride @IUTAngersCholet
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
Image from Dr. Laeeq Khan (@drlaeeqkhan)
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A testament to impactful learning. Learn how Costa Sarris, Director of Customer Success at SaaS, leveraged lessons from Dr. @drlaeeqkhan "Social Analytics for Crisis Communication" grad course in real-world scenarios. youtube.com/watch?v=b9N93-ky… @ScrippsOU
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Join our SMART Invited Talk with Gregory Palovchik, Data Science Consultant at Nationwide! 20+ yrs in Geospatial Intelligence, Data Mining & Analytics. 📊 Transforming insurance & beyond with cutting-edge insights. 📅 March 27, 2024 | 🕐 1-2 PM via Zoom @ohiou Don't miss out!
Image from SMART Lab (@SMARTlabOhioU)
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Our latest collaborative #research has been accepted for presentation at the International Conference on Social Media and Society, scheduled to take place in #London, England, from July 16 to July 18, 2024. @IttefaqM @drlaeeqkhan @HyunjinSeo @Ghanem_Elhersh
Image from SMART Lab (@SMARTlabOhioU)
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We witnessed a remarkable showcase of talent and innovation as these students presented their final #analytics projects in MDIA4130 taught by @drlaeeqkhan. Congratulations to all the students for their hard work and innovative approaches.
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
Image from SMART Lab (@SMARTlabOhioU)
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Be part of the SMART Dialogue Series with @drlaeeqkhan. In this session Ratna Ariyanti presents her research. She is a seasoned #journalist and doctoral student at @ScrippsOU @ohiou
Image from SMART Lab (@SMARTlabOhioU)
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