Scale of One to Tech

🗣️ Our biggest market is growing. It’s really depressing to be part of that economic climate and living in the conditions that we’re in. But at the same time, it makes our purpose and our value and our mission even more important than ever. – Sam Knott, VP Marketing, Marshmallow

🗣️ “I just find it really difficult to translate what a VP here might be, an associate there might be, growth marketing vs performance marketing – there’s a lot of unnecessary nonsense there.” –– Sam Knott, VP of #Marketing, @getmarshmallow #podcast #insurtech

🔊 The market for insurance is wildly growing, and while that represents a dire situation in the wider world, it’s also an opportunity for Marshmallow’s Sam Knott to fulfil their business vision... 🧵

🗣️ “Across the whole spectrum of #marketing, someone that is just interested in humans is a key quality. Someone who says, ‘Why don’t we think about it this way? That’s not going to make sense for this person’. That curiosity is probably key.” –– Laura Woodhead

🗣️ “My biggest regret, I think, two months into the role, was probably not asking a lot of questions in terms of what we want our future audience and product to be and not being 100% clear on that before pulling the trigger.” –– Sam Knott, VP of #Marketing, Marshmallow #podcast

🔊 TikTok might not be the obvious channel for an industry like #InsurTech, but when every other platform is becoming TikTok, it’s definitely no write-off... 🧵