How do you reposition a modern, empowering business service provider?
With a vibrant identity that balances diverse and flexible with structured and strategic. strongandtogether.com/work/b… #repositioning package #webuildbrands #brandexpert #virtual #businessservices
We’d recommend that the quality of your creative work should be matched by the quality of your branding. Otherwise, on first impression, how else will your customers ‘get' just how exceptional your service is? 2/3
How do you position an ambitious practice as capable of realising dreams? With a confident identity that is the pure expression of modern living. strongandtogether.com/work/b… #repositioning package #webuildbrands #brandexpert #architecture #architects
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Never ones to stand still, we’re super excited to share a special sneak preview of our magic Mozzo boutique in Paris... launching Spring ‘21 🤩
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This is how much we have contributed so far to the C2C Fund™. After January's contribution of £253.13, we've now raised an impressive £66,149.05. It has enabled real impact within the coffee growing communities in the DRC...
Do you aspire to create difference in your sector? Are you frustrated with the perception that your industry has? We’d recommend that you really consider the power branding has in communicating your business ambition to customers 1/3
A great start is to get down on paper why and how your business approach is different from other businesses in your sector - the perspective, the purpose, the business model, the values, the service, the quality. Once clearly understood the difference can be communicated 2/3
Reaching a new target market can be a goal due to an evolving business ambition, an expanding business ambition or a pivot. You may be one of those businesses who are looking to reach a new target market 1/3
A tip is to step back and consider who the competition really is. In the new market the competition may be very different and require different positioning. For example a more aspirational customer with a more premium product, a younger customer with a pared back offer etc. 2/3
We’d recommend that the quality of your work should be matched by the quality of your branding. Otherwise on first impression how else will your customers know the quality of your work? How will they ‘get’ just how exceptional your service is? 2/3
Is your brand clearly understood by your customers? Or are you always explaining the brand name, design choices such as logo, colour palette? Are you bursting to share your brand with the world or actually a bit embarrassed when it is presenting? 1/2
As businesses grow, the team expands, there are more customers. It becomes all the more important for your brand to be understood both internally and externally. If the team don't understand they cannot be advocates, if customers don't understand they will lose connection. 2/3
Is your branding going to take your business to the next level?
The business ambition for your brand may not be the same as last quarter, last year. We’d recommend your brand evolves with the change otherwise your brand could begin to stifle the business potential. 1/3
A tip is to distil the business plan into one statement and look at your branding next to it, is this the branding that will take your business to the next level? Does the current branding excite you? Does it make you proud to be the Founder or Brand Manager of it?
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