🫒 Olive oil baron(ess). Artisan food biz founder. Talking all things food, drink, sustainability and social impact 🌎. Marketing lead @ProvenanceHQ.
London/Texas/The Mediterranean
Joined February 2009
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Thanks for covering this! 💚 It's part of a wider conversation about breaking through unfair commodity prices to understand the true value of people in the first mile. It's also about shoppers looking out for brand transparency (and not just a luxury price for premium packaging).
A crop of young brands want us to know what good olive oil tastes like. They also want us to pay quite a bit more than we might be used to for it..
For @thingtesting_, I took a look at why fancy direct-to-consumer olive oil comes with a fancy price tag: thingtesting.com/stories/oli…
"Olive oil doesn’t have to taste bland — but to bring oils that pop to the masses will require meticulous sourcing, better deals for farmers, and for consumers to understand that it’s actually worth paying a bit more."
Thanks for featuring Citizens of Soil!💚
#EVOO #oliveoil
Since Brightland's debut, a number of new olive oil concepts have hit the market offering high quality oils from individual farms.
Meet 9 modern brands selling olive oil online. 🫒
thingtesting.com/stories/oli…
"Olive oil and wine have more in common than you'd think. And while wine is often gifted, olive oil makes for a more surprising, and longer lasting, gift." — Exactly 🙌thefloopapp.com/post/9-thoug…
#giftideas #Foodies #ethicalchristmas
How can I get in touch with @GoogleAds / @GoogleAdManager? Emailing their "support" for MONTHS and they won't even respond. They offered our #smallbiz a promo and then took it away. Won't even acknowledge a thread of emails. Tried to call and the sales guy was rude. #googleads
Thank you @WeAreGramersi (special shout-out to @ReyMillet 💚) for sharing a bit about our mission to make fair, sustainable and flavourful extra virgin olive oil the norm. 🙌
#evoo #terroir #foodanddrink #purpose
gramersi.com/2021/08/18/citi…
Sarah Fulton Vachon retweeted
Our editor @GlynnDavis chatted with the founders of Citizens Of Soil about their dream of making the terroir of overlooked staples like olive oil as important as it is for wine - with the help of @ProvenanceHQ in using blockchain for the traceability ...
retailinsider.com/2021/08/ma…
THIS! 💚 Thank you, Glynn, for helping us get the word out about more fair, sustainable and flavourful #evoo.
We've had the rise of the artisans in coffee, chocolate, beer and wine. But what about olive oil, salt, vinegar, flour etc...? Citizens of Soil want to address this starting with single estate extra virgin olive oil -> retailinsider.com/2021/08/ma…
Such an incredible project to be a part of! Well done to the whole @cultbeauty and @ProvenanceHQ team, as well as all the brands who have helped us shape the tech to better, more honestly communicate sustainability. 🌱🌍
Excited to share that our partnership with @cultbeauty has won @marieclaireuk's 'Best Use Of Technology For Good – Retailer’
And huge congratulations to our other brilliant partners (tagged!) for their own wins.
marieclaire.co.uk/life/susta…
#marieclairesustainabilityawards
Thank you to the super lovely @TanyaJFrancis and the whole @LondonLive team for showcasing Citizens of Soil 🫒 with an incredible line-up of other founders who forged ahead to launch a business during a helluva rollercoaster. 🚀
#startups #femalefounders
londonlive.co.uk/london-reop…
🎉 So proud of the whole Provenance team for their work on this groundbreaking approach to transparency with integrity. 🎉
🌏 Credible sustainability claims are a must-have for marketers and vital to the health of our planet.
🌱 That’s why we’ve launched an open-source rulebook for credible, shopper-facing impact claims.
👇 Explore the Provenance Framework now.
provenance.org/framework
Sarah Fulton Vachon retweeted
🌏 Credible sustainability claims are a must-have for marketers and vital to the health of our planet.
🌱 That’s why we’ve launched an open-source rulebook for credible, shopper-facing impact claims.
👇 Explore the Provenance Framework now.
provenance.org/framework
Sarah Fulton Vachon retweeted
PODCAST DROP: Arthur's Table ⭐️
@ArthurPottsD speaks to Citizens of Soil founders, Michael & Sarah Vachon @vachonline @SarahFulton
They work with farmers in Crete to grow single-estate extra virgin olive oil - Amargiotakis oil 🫒
Listen now ⬇️
tinyurl.com/jb32c3k4
Great piece by @TheDrum highlighting the @wfamarketers new #PlanetPledge, unveiled at #GMW2021.
"We are in an era of ’show me, don’t tell me’. The more you act, even in a small way, the better. People want to know what you are doing now, not in five years.”
– CMO at @Danone
🔍 Just 10% of marketers are ‘well advanced’ in their sustainability journey, according to @wfamarketers research in @TheDrum today.
📰 Last week, @jessibaker wrote about the challenge CMOs face in tackling the climate crisis.
👇 Tap below to read.
forbes.com/sites/jessibaker/…
🌟"Build your messaging on facts and proof: It might be tempting to ‘polish’ the story of your environmental impact with exaggerated claims or even unofficial ‘green’ logos on your packaging. Don’t do it."🌟
#CMO #marketing #PR
Lunchtime read 📰: #marketers have a unique and crucial part to play in fighting the #climatecrisis. It's time they gave #sustainability their full focus, here are some suggestions for how to meet the challenge of our generation: forbes.com/sites/jessibaker/… #MarketingTwitter #brand
Sarah Fulton Vachon retweeted
🔍💄 To meet the needs of today’s values-led shoppers, #beauty brands must open up about product #impact.
🌏 Head to @Forbes for @jessibaker's thoughts on #sustainablebeauty today.
forbes.com/sites/jessibaker/…
#cleanbeauty #CSR #sustainability #slf2021 #susleaders
Sarah Fulton Vachon retweeted
Lunchtime read 📰
Your #brandpurpose is meaningless without #impact proof. In 2021, your customers, employees, investors and regulators will demand better.
Check out my latest piece for @forbes
forbes.com/sites/jessibaker/…
#sustainability #CSR #davosagenda #brandpurpose #SDGs
Sarah Fulton Vachon retweeted
Just had a good conversation with the Prime Minister. He has assured me that he is committed to correcting the issue with the food hampers and that a full review of the supply chain is taking place. He agrees that images of hampers being shared on Twitter are unacceptable.
Sarah Fulton Vachon retweeted
📣 Our most popular blog from the end of last year…
🔎 It’s becoming more common to see sustainability claims front and centre in brand campaigns, but let’s address what’s missing in many of them – proof. 🔎
#marketingtips #brandstrategy #greenwashing
bit.ly/3haYto7
