
Mum of 3 girlsš¦ Bakerš§ Runneršāāļø CEO of @TribalImpact helping #B2B brands activate employee voices on #SocialMedia | #SocialSelling #EmployeeAdvocacy
United Kingdom
Joined August 2009
- Tweets19.5K
- Following6.8K
- Followers7.1K
- Likes10.3K
Hi everyone - I'm spending a little more time over on Bluesky (like many others). It's just like Twitter used to be. You can find me here if you're exploring too.
bsky.app/profile/sarahgoodalā¦
Hello X - it's been a while. Popping back to see what's new and whether it's worth sticking around. Any of my network still active on here?
Influencer marketing only works if you build a relationship. Agree. You can scale that approach by identifying your employee influencers and matching them to external influencers - build relationships at scale! #B2BMarketingEX
Sarah Goodall retweeted
Influencer Tiers
Mega (1m+) -> Macro (100k-1m) -> Micro (1-100k)-> Nano (less than 1k)
There was a great quote but heās going fast and I couldnāt get it in time⦠it is nearly lunchā¦
#b2bmarketingex #mtex23
Some employees avoid 'influencer' status for fear of it being associated with celebrity and popularity. Others cringe at the phrase 'thought leader'.
I'm curious to learn how those leading Employee Advocacy and #InfluencerMarketing programs refer to theā¦lnkd.in/ezK4nf7f
Marketing & Sales Leaders: Are you following The B2B Institute? If not, I'd strongly recommend you do. Here's why šš¼
Thanks to a recent post from @CharlieLander2, I've just lost myself for an hour navigating the great research @JonLombardo and teamā¦lnkd.in/eAMBM4zQ
Today, Meta launched their rival platform to Twitter - #Threads. Youāll find it in your Instagram account. Here are my thoughts so far:
šŖ” Itās easy to navigate and simple to use
šŖ” Iām missing GIFs
šŖ” Hashtags donāt work so itās hard to follow convā¦lnkd.in/ees-Z3qG
Hey Twitter - Iāll be spending a little time over here š exploring Threads for a couple of days - follow me at the link below #twitter #threads threads.net/@sarahlgoodall
The LinkedIn algorithm is changing - here's what it means for #EmployeeAdvocacy
tribalimpact.com/blog/ways-tā¦
Sarah Goodall retweeted
Biggest social media platforms 2023
The most popular social networks worldwide as of January 2023, ranked by number of monthly active users
Telegram is now more popular than Snapchat, Pinterest, and Twitter statista.com/statistics/2720ā¦
LinkedIn made some changes and this is what it means for #EmployeeAdvocacy: 5 Ways The LinkedIn Algorithm Is Changing (For The Better!) buff.ly/449cvyh @JJBrownbridge
šš¼ Goodbye Twitter? Hello Threads?
This Thursday (6th July), Meta is launching their new platform - Threads - that apparently looks like Twitter, feels like Twitter and is connected to Instagram.
Over the last year, Elon has tinkered with the algoritā¦lnkd.in/eXkhe-Nb
The Importance of Active Leaders on LinkedIn in an Economic Downturn buff.ly/3DhBDHn
Sarah Goodall retweeted
Have you got an #influencermarketing strategy?
This is now an essential part of your #B2Bmarketing strategy.
At @Onalytica we have launched a Blueprint hub for you to create your own in less than 10 mins!
šbit.ly/433Yd0e
#contentmarketing #employeeadvocacy
Our very own Deepa ran 10km yesterday raising money for The Anthony Nolan Trust in memory of her father. She's at 92% of her goal - asking the Twitterverse to help her reach 100% buff.ly/3NXIXOf
Yet another interesting move by the platform to further alienate audiences and the search engines. Sounds temporary but who knows. Anyone still here? Or people moving off?
Twitter has started blocking unregistered users buff.ly/3Nwv3kH
#Allyship | I've been curious about this for a while and made even more aware of it when Ryan Humphreys wrote about it in his blog "How To Support Employees During Pride Month (Without Pinkwashing!)". Link below šš¼
https://lnkd.ā¦lnkd.in/eAXe3P5k lnkd.in/eaugBRcN










