Vice President, Advocacy & Influence, LUXE Division at L’Oreal USA
New York, NY
Joined September 2010
- Tweets20.7K
- Following983
- Followers1.9K
- Likes507
Sarah Shaker retweeted
Our first annual LTK Beautiful event in Miami, FL was an absolute success! What an honor to welcome beauty industry leaders and Creators for a day of insights and inspiration in the city that LTK’s @AmberVenzBox first started blogging! Stay tuned for what’s to come! 🌴
#LTKBeautiful #ltk #ltkevents #miami #beauty #beautyindustry #contentcreators #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #socialmediamarketing #2024planning
Sarah Shaker retweeted
Why bother with social responsibility?
"If you're not honest and authentic, people will find out. There will be a 10-minute TikTok made about you and your company." - Claire McCormack, Sr. Editor @beautyindie_
*nervous laughter from the audience*
Sarah Shaker retweeted
pros of getting tan: i'm tan
cons of getting tan: none of my foundation matches my skin tone
Sarah Shaker retweeted
Hear @SarahMShaker, Head of Brand Engagement for @Maybelline, share insights about the creator program, The Babellines, and how it gives the brand a chance to work long term with their creator partners. pulse.ly/3trcemjfko
Sarah Shaker retweeted
A creative way to partner with creators mentioned by @SarahMShaker from @Maybelline:
We’ve seen creators love it when we can offer a partnership that involves them in product development. It’s a powerful opportunity for them to have an impact on the products they use. #creatorxp
My team is always working on ways to collaborate with creators in an authentic way, while offering something unique or exclusive, in addition to compensation.
There are so many ways to get creative to give your influencer partners something special!
Yes, compensation is extremely important to creators, but it’s also important to think about the other factors creators care about.
Tiphaine Nevu from @clubmedofficial and @SarahMShaker from @Maybelline share their influencer marketing knowledge. pulse.ly/a78l0go1x4
Sarah Shaker retweeted
Lesson of the day: report on both quantitative and qualitative metrics for your influencer marketing campaigns.
These insights are 🥇
@SarahMShaker from @Maybelline & Tiphaine Neveu from @clubmedofficial
pulse.ly/5bmkcpup5s
Sarah Shaker retweeted
“Our influencer strategy is not a one-size fits all approach." - @SarahMShaker, Head of Brand Engagement for @Maybelline New York, @LOrealUSA
Want more insights from Sarah? She shares her top influencer marketing management tips here ➡️ bit.ly/3UHMd0p
3 1/2 hours and counting @AmtrakNECAlerts @Amtrak @AmtrakAlerts PS: we all know my mom will be calling to get me a refund
Sarah Shaker retweeted
Who says puppies can't enjoy a nice day at the cafe? Pickles and @sarahmshaker seem to be loving the curbside seating in our East Village shop!
📸 : @sarahmshaker instagr.am/p/CWTmdhCsI67/
You make me so proud @adamilenich ✨
Sarah Shaker retweeted
As Mental Health Awareness Month comes to an end, remember that it’s always a good time to check up on the people that you love.
People can be struggling behind the scenes that you have no idea about.
Even people who “have it all put together” can struggle.
Spread kindness.
Sarah Shaker retweeted
EVERY COMPANY: We'd like to promote mental health in the workplace.
EMPLOYEES: How about hiring more people so we feel less pressured & increase our pay so we can keep up with the spiraling cost of living so we're not so stressed out.
EVERY COMPANY: No not like that. Try Yoga.
She is the best! 🎂 @ChelsweetsNYC
Shout out to @SarahMShaker for telling me about @ChelsweetsNYC. I just kept my kid up past his bedtime watching her construct cakes I’ll never be able to make.