Search Influence

🏡 44% of families surveyed ruled out a senior living community because of something they read online—usually a bad review. That's nearly half your prospects gone before they even call. See what's driving these decisions & how to get ahead of it 👇 hubs.ly/Q04Cd_6M0

If your program only shows up on Google, you're missing out. 🚨 Our 2026 UPCEA study found 54% of prospective students now use AI to research programs (up from 35%). Traditional search is still #1 (80%), but the gap is closing fast. Full data: hubs.ly/Q04Cd_2p0

Most AI search advice stops at "optimize." We go further. 🛠️ Join our Nov 5 AI Search Strategy Lab: • Get a custom AI visibility report for your page • Watch 3 live teardowns + Q&A • Unrecorded, small-group format Grab one of the remaining spots 👇 hubs.ly/Q04Cd-_q0

👀 83% of prospects read AI summaries first. 🖱️ 59% click the source. Before they ever visit your site, their choice is almost made. Join our free Nov 3 webinar with @UPCEA to learn exactly how AI summaries are built and how to get recommended. Register: hubs.ly/Q04BJ96V0

📊 @paulakfrench’s new guest blog for UPCEA reveals fresh data from our "How Prospects Search in 2026" research. The big stat: 56% of prospects consider 3 programs or fewer before applying. See what it takes to make their shortlist 👉 hubs.ly/Q04BJ40m0

🎉 We're proud to be named a 2026 Best Places to Work honoree by New Orleans CityBusiness! Read how our team culture keeps landing us on this list, year after year: hubs.ly/Q04BHYTY0

Daily AI search by prospective students jumped from 25% to 40% in just one year. 📈 AI is now deciding which programs make their shortlist. Join Search Influence & UPCEA on Nov 3 to learn how AI recommends programs & how to adapt your marketing. Register: hubs.ly/Q04BHSjt0

A student's shortlist used to form after campus visits. Now, it forms after a few prompts. Our UPCEA research shows students use AI to research & narrow down programs well before any human chat. Your content is the raw material! 🤖 Get the report: hubs.ly/Q04BHxV50

💡 56% of prospective students consider 3 programs or fewer before applying. Your program needs to earn a spot early, and AI is shaping which ones make the cut. See the data in our new report, How Prospects Search in 2026: hubs.ly/Q04B7lL20

🎓 Heading to the AMA Higher Ed Symposium? Join @paulakfrench & Harvard PON's Tara Pope on Nov. 10 for "Build AI Visibility That Drives Enrollment." Learn to turn AI visibility into real enrollments! Session details: hubs.ly/Q04B7g2B0

When did you last ask AI to recommend a program? Your prospects are doing it constantly. 🤖 Join Search Influence this Nov for 2 sessions on our 2026 research: 🖥️ Nov 3: Free AI Search Webinar 🛠️ Nov 5: Hands-on AI Search Strategy Lab Save your seat: hubs.ly/Q04B1c0W0

Search Influence & UPCEA just released Year 2 of our AI search research! 📈 Daily AI search use by prospective students jumped from 24% to 39% in a single year. Non-users dropped from 17% to 12%. 📋 See how search behavior is changing: hubs.ly/Q04zRn8v0

Happy 2-year workiversary, Audrey! 🎉 Her standout year: 📈 Spearheaded ChatGPT Ads pilot 👩‍🏫 YouthForce intern supervisor 🎯 Crushed an annual campaign goal in just 9 months! Plus, she brings the best music & cat pics (hi Frankie! 🐱) to our team. Thanks, Audrey!

Survey of 300 families seeking senior living: 🥇 #1 factor in choosing a community: Pricing transparency 🛑 #1 hardest thing to find online: Pricing transparency Don't lose to competitors by hiding costs. 🔗 Full data: hubs.ly/Q04zq-dM0

For four years, the women on our leadership team have returned from the New Orleans Chamber’s Power Up conference with ideas to share. Angie Scott said it best: “We love bringing learnings back to our team.” bizneworleans.com/powering-u…

📍 Happy Wednesday from SMASH! Our team is on the ground and soaking up the latest in the senior living marketing. If you see @paulakfrench around the conference, stop her and ask what's the top AI search visibility tactic your community should prioritize right now.

🔍 We surveyed 300 families searching for senior living. Getting named in an AI answer moved the needle more than almost anything else we measured: 69% trust that community more, and 65% visit its website because of it. Full report: hubs.ly/Q04zqrh00

🏡 Families researching senior living haven't stopped using Google—they’ve just changed how they use it. Of 300 families surveyed, 80% read the AI Overview before scrolling to organic results. Download the full report for more data: hubs.ly/Q04zg1Vl0

How well does your website actually show up in AI search? 🔍 Find out in minutes, free. Our AI Website Grader gives you instant, actionable insights on where you stand today and what to fix first. Try it free: hubs.ly/Q04ySxsz0

Partner with us for AI & organic SEO, and your first 6 months follow a clear path: 1️⃣ Strategy & Alignment 2️⃣ Execution 3️⃣ Early Wins 4️⃣ Leadership-ready Results 🧭 Swipe to see each phase. Let's start a conversation: hubs.ly/Q04ySx7c0