London, England
Joined August 2024
In this month’s @ground_guru column, @dauntekcrawford explores how clubs recruit one of football’s most influential leadership roles, drawing on insights from Sporting Directors, CEOs, recruiters and executive search professionals. Read more: trainingground.guru/daunte-c…
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France's new Ligue 3 is more than another competition. It creates an opportunity to accelerate player development, strengthen clubs and become a testing ground for innovation across football. linkedin.com/posts/sentinel-…
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Our work exists to map how work actually flows through your club, expose where accountability has quietly gone missing, and rebuild the operating model around your actual budget rather than the one you inherited. Full breakdown at the link. sentinelsportsgroup.co.uk/fo…
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The best football leadership structures should make the club less dependent on individuals, not more. Clear thinking, better decisions and continuity should survive changes in managers, executives and results. sentinelsportsgroup.co.uk/le…
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Recruitment isn’t just about finding good players. It’s about building a process that consistently makes good decisions. We help clubs put the structure behind recruitment, from squad planning and profiling to scouting and data. sentinelsportsgroup.co.uk/re…
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Underperformance is not always a talent problem. Sometimes, it is structural. Our Structural Review identifies where a club’s structure is limiting performance and what needs to change. Read more: sentinelsportsgroup.co.uk/st…
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The World Cup ends Sunday. The upcoming season is coming up quickly. Here's why the next couple of weeks are the most valuable planning window of the year.
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Who does what matters too. Leadership sets the objectives. Staff build the plan. You get buy-in by letting people build the route, not by debating the destination. Objectives never move. The plan should bend.
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Let’s work!
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It’s been great speaking with staff across @NWSL and @USL_HQ about the ambition driving clubs in both leagues. No agenda. Just open, independent conversations and a chance to act as a sounding board on football strategy. You can reach us here: sentinelsportsgroup.co.uk/co…
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Following recent conversations with the technical leadership of a @Ligue1 club, we're reminded that strategy should outlive the people delivering it. We're supporting clubs across Europe in building frameworks that create continuity through change. Get in touch for a chat.
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Thanks for sharing our work. More insight within the thread.
Replying to @tactext
المدير الرياضي والمدير الفني ومدير كرة القدم هي أدوار محورية في أندية كرة القدم في الوقت الحالي. فكل منصبٍ منهم يعتبر حاسماً لنجاح النادي، حيث يشرفون بشكلٍ متوازنٍ على كل شيء من تطوير الفريق إلى الاستراتيجية طويلة المدى للنادي. هذه المقالة من Sentinel Sports Group تشرح هذه الأدوار sentinelsportsgroup.co.uk/te…
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