When it feels like a pendulum is swinging back to certain forms of content, it’s probably moreso the case that universal truths about viewership are just being rediscovered. Even if they are always there, they feel fresh again just because people naturally forget about the past when it’s not shown to them in the present. In fact, perhaps it is the natural decay of human memory that lets things feel novel again. A pendulum is not a function of novelty, but of collective forgetting. However, there is one difference: the “new” thing is still influenced by relatively recent things, and the recent things themselves keep on changing. So the “old” thing that resurfaces is indeed a new version of old. In other words, we’re not actually just repeating the past. So conceptually it’s more accurate to say: We’re forgetting it existed. And then through our new ways of seeing the world, we rediscover forgotten pasts, but transform them through the new ways in which we see the world. This is very abstract so to make it simpler: It’s like if no-one’s made a pavlova for decades. But society in 2067 is now super into honey for some reason. You find an old paper recipe in your grandma’s folder of collected snippets she cut out of the magazine, browned with age. You therefore decide to make a honey pavlova, and post it to YouTube. It now explodes in popularity, as the world rediscovers the delight that is a nice pavlova — but because they really freaking love honey now too, it works for them. So, I think content has the same properties. In this sense, a pendulum never swings back entirely to its original place. An actionable way to take advantage of this as a YouTuber early, is to understand what made past things good, and to create content that is an evolution of that for modern audience.

Doy mis felicitaciones a todo el equipo detras del ultimo video de Mernuel. He tenido el placer de coincidir - conocer a todas las mentes detras del proceso y.. ..sin ser parte del mismo, pero trabajando para la misma agencia que se encarga del apartado en youtube, puedo decir lo siguiente: Hay muchisimo trabajo detras y la calidad humana de todos los que trabajan para realizar este contenido es algo de primer nivel. Todos los involucrados incluido el propio creador, pasan horas pensando y trabajando para poder ofrecer lo mejor tanto a la audiencia como para estos chicos. Creo que este es el contenido al que todos deberian apuntar a realizar alguna vez, porque, estoy seguro, que la sensacion de poder brindar algo a favor de cumplir sueños, es algo que te queda guardado para toda la vida. Y asi fue cuando vi con mis propios ojos la felicidad detras de cada chico que recibio el par de botines. Sharau para todos y los felicito.