Simon Hjaere

You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product. However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You got me. I have to download this now.” So, if you ever find yourself overwhelmed by all the things you need to build to make something worth switching, you should just try narrowing your audience. Sure the initial market will be smaller, but you can use it as a wedge to make it incrementally more useful to a broader audience. After all, Airbnb was initially a way to find air mattresses to sleep on while at design conferences. Now you use it to rent a castle in the South of France.

Better to explain it in Star Wars terms: A New Hope - The empire launches the iPhone when Zuck, a 22 year old, is running a college flirting website Return of the Jedi - Jiu jitsu dad has been training for this day on a remote island in the Pacific