Go longer. Go lighter. ⚡ Introducing the NEW Sony 400mm F4.5 GM OSS + 600mm F6.3 GM OSS: the world’s lightest super telephoto primes in their class, with exceptional G Master sharpness + high-speed AF. Learn more👇 400: tinyurl.com/mwp52477 600: tinyurl.com/2p7tt5zz

The advantage of the new, lighter-weight 400 + 600mm GM lenses for wildlife photography 👀💪👇 alphauniverse.com/stories/th…

Rainy-day reflections with layers of depth and dimension by @sacks ☔ These are single exposure shots. Worth the wait for everything to fall into place 👏 📷 Sony A7 IV + 85mm F1.8 #SonyAlpha

The lens you choose matters most when you're working with challenging light, crowds, and legendary moments that demand quick autofocus and great image quality -- like concerts. We rounded up the best Sony lenses for concert photography for you, here 👇 alphauniverse.com/stories/th…

ICYMI: We released the new ECM-W5 wireless microphone last week 🎤 See how it performed for the first creators to test it out, and get a preview of what it can do for your work: alphauniverse.com/stories/cr…

Meet the new ECM-W5 wireless microphone. 32-bit float audio recorded straight to your camera, with no separate files to sync. Learn more and preorder yours: electronics.sony.com/imaging… #SonyAlpha #ECMW5

Crimson Morning, Lake Wanaka, New Zealand, by @garyhartphoto 🌄 📷: Alpha 7R III 🔭: 24-105mm F4 G OSS #SonyAlpha

Only 1 day left to enter our bird and wildlife photo contest on Instagram, for your chance to win a free Sony G Master lens! Read the rules and post your own entry here, before it's too late 👀 alphauniverse.com/stories/en…

The new Sony 400mm F4.5 GM OSS + Sony 600mm F6.3 GM OSS lenses make it easier to go farther without your gear weighing you down. Want to see how they perform in the field? @nateinthewild : alphauniverse.com/stories/ne…

The beauty of Wild European Bison, photographed in the untamed Białowieża Primeval Forest in Poland, by @glaesersglobe 🦬 📷: Sony A7RV 🔭: the FE 600mm F4 GM OSS, 1.4x TC + the FE 400mm F2.8 GM OSS. #SonyAlpha

Taking a closer look at the little things, and seeing them in full detail - with @jwinden.macro and his new Sony Alpha 7R VI and 100mm F2.8 Macro G Master OSS lens (a master set up for macro). 🔍🕷️🐛 #SonyAlpha

That camera or lens you’ve had your eye on? Here’s your sign to make it yours. 👀 Some of our top-performing, crowd-favorite Sony cameras just went on sale. Shop and save now: alphauniverse.com/promos?utm…. #SonyAlpha

Ready to capture some of the fall foliage? Dial in your settings and gain composition inspo from our guide here 🍁🍂👇 alphauniverse.com/stories/fa…

Read the story to learn how to recreate this classic shot: the perfect splash moment in a mountain reflection, like landscape photography expert @ryanditchphoto ⛰️ alphauniverse.com/stories/be…

What view lives rent free in your head? 🏔️ Share your favorite landscape photo + the camera and lens you used to capture it. #SonyAlpha

Comfortable behind the camera, but curious what else you could do? Our free 201-level courses on Alpha Camera Academy can help you try new techniques, sharpen your skills, and get inspired for your next shoot. Check them out here: alphauniverse.com/academy/co…

They say date the camera, marry the lens. So which lenses are worth keeping? We rounded up some of the best lenses for photo and video in 2026, including Sony G Master favorites made to go the distance here: alphauniverse.com/stories/th…

The scenes of the Masai Mara, through @dario.explore 's Alpha 1 II + 400-800mm F6.3-8 G OSS lens. #SonyAlpha

Enjoy street and architecture photography, but want a new, different look? Go wider. @mmeyers76 took our new ultra-wide Sony 8-14mm F3.5 Fisheye G lens across Chicago and captured some scroll-stopping, unique wide shots. Check them out: alphauniverse.com/stories/mi…

One upgrade to your camera bag before your next trip. What are you choosing?