Eric Wendt

“What works today may not work tomorrow.” Never truer than on social. As social channels continue to evolve, how do you make sure you’re using them to their fullest potential? #SproutSessions

Responsiveness is king! How do you make sure you get back to social users quickly? #SproutSessions

Personality is key. Less canned responses and jargon, more treating people like people.

Watching a brand try to be “cool” or “hip” is like nails on a chalkboard to me. How do you recommend pulling off pop culture references without looking like you’re trying too hard? #SproutSessions

How do you turn negatives into positives on social media? What’s your recipe for turning an angry Tweeter into a brand advocate? #SproutSessions

People like people, not corporate robots. Open, real and authentic is the way to succeed on social. How do you demonstrate your authenticity to your audience? #SproutSessions

It looks like all brands should take a page out of Lenexa’s government handbook. Target. Personalize. Take concerns seriously. Be accountable. Repeat. #SproutSessions

Does anyone prefer reaching out to an organization by phone anymore? Seems like social, chat and email are now the de facto communication channels for customer service. #SproutSessions

Welcome, one and all! Happy to be part of #SproutSessions today. media.giphy.com/media/dzaUX7…

Happy to be joining the live chats for #SproutSessions this year! Come hang out from 10am-10:25am to share takeaways and chat all things social with @Kwagg and I. See you there!

Thanks for hanging out, ya'll. Your GIF game is strong and there are clearly some damn fine marketers here. #SproutChat

A6: When the ask could jeopardize a customer relationship, when a customer hasn’t been using your product or service long enough to see results, or when the story isn’t compelling. Otherwise, I’m of the case-study-all-day school of thought. #SproutChat

A5: Case studies are featured on websites and used by sales teams, but they’re worth showing off to the wider world. Push them on social and encourage employees to share them on their own networks. *cough Bambu cough* Sharing is caring. getbambu.com #SproutChat

A4: It’s what comes after the writing that’s hard. You need approval from customers, their bosses, their legal departments, etc. It’s difficult to keep things moving. Be ready to reach out often and make plenty of copy changes. Case studies aren’t built in a day. #SproutChat

A3 (2): Don’t just list bullet points—tell a story. Keep your copy clean, snappy and spare. I get a kick out of this one: sproutsocial.com/insights/ca… #SproutChat

A3 (1): Case studies aren’t art, but can be written artfully. Zero in on problems solved and positive results, but aim for something you’d read regardless. #SproutChat