Steph G

Here's the secret to getting your brand mentioned by AI... Co-occurrence. At @Ahrefs, we analyzed which factors correlate most with "brand visibility" in LLMs — specifically within Google's AI Overviews. "Branded web mentions" was a clear winner with a correlation of 0.664. In plain terms: the more your brand name appears on pages across the web, the more likely it is that AI will mention it in response to relevant queries. - “But Tim, correlation ≠ causation.” Fair point. But if you’ve read Stephen Wolfram’s excellent piece “What Is ChatGPT Doing, and Why Does It Work?” (as I urged in an earlier post), then you should know that LLMs work by predicting the next word in a sentence based on statistical co-occurrence from their training data. So if we want AI to mention “Ahrefs” when talking about “marketing tools” - there has to be a lot of co-occurrences of these two things in the training data of this AI model. And a big chunk of LLM training data is typically coming from the web. And that's basically the gist of it. P.S. Link to our full study of AI brand visibility (75K brands analyzed) is in the comments.