We believe in the power of stories to inform, inspire and ignite passions #contentmarketing
Sydney
Joined February 2014
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Is social impact storytelling really 2021's hottest trend or is it ignoring the first rule of #contentmarketing - put the audience first and talk about yourself rarely if at all via @bandt
bandt.com.au/those-stories-a…
WE'RE HIRING: Junior Strategy Associate
Do you have a love for digital analytics and 2-3 yrs hands-on experience either at a digital content publisher or working in #socialmedia, #SEO, #contentmarketing strategy or research agency-side? Join us!
pedestrian.tv/jobs/junior-st…
Storyation retweeted
Authentic storytelling requires bravery.
@lquaint from @Storyation had the audience in Perth saying, yes, yes, yes with confidence at #StateOfSocial20
👏 👏
"To join the authenticity revolution marketers must be braver than ever." @lquaint #StateOfSocial20
Storyation retweeted
How do you find authentic stories about your brand?
@lquaint believes it starts with having a true understanding of your purpose and brand values.
#StateOfSocial20
Storyation retweeted
@lquaint's tips on authenticity, don't be afraid of...
- making people uncomfortable
- complex real people stories
- not 'casting' & 'scripting'
- letting go of the narrative
- stories that don't have a happy ending
#StateOfSocial20
Don't be afraid of stories that don’t have a happy ending. It makes your content more thought provoking and memorable.
#stateofsocial20
@state_of_social @lquaint
Brands are so desperate to control the narrative that they either use a casting agent and/or they try and script real people. Both are a terrible idea.
#stateofsocial20
@state_of_social @lquaint
Don’t be afraid of making your audience uncomfortable. The truth is if there is not a sad or awkward or challenging moment in your brand storytelling then it’s not real.
#stateofsocial20
@state_of_social @lquaint
The opportunity for brands is to tell powerful stories about real people who have ups and downs that provide texture and interest and are above all relatable.
#stateofsocial20
@state_of_social @lquaint
The trend towards less polished content that started with Tik Tok has been normalised in the last 9 months when we’ve all been at home doing happy hours on Zoom in our pyjamas.
#stateofsocial20
@state_of_social @lquaint
For every person that tells you that 2020 was the year that killed influencers I’d point you to a growing anti-influencer trend that started well before we used iso in everyday conversation.
#stateofsocial20
@state_of_social @lquaint
The old marketing of highly choreographed TVCs with actors and radio jingles can never be authentic but social media can be because that’s where real people stories can come to life.
#stateofsocial20
@state_of_social @lquaint
Storyation retweeted
While I am so disappointed not to be in Perth to enjoy @TexanMeg's legendary hospitality, I can feel the good vibes from more than 3,000kms away. Tune in to hear me speaking virtually at #stateofsocial20 at 10.40am AWST (1.40 AEST) today! @state_of_social
Check out the latest episode of the #travelmarketing podcast The Destinationists co-hosted by Storyation's @hackjack and @lquaint
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We loved playing a part in bringing Microsoft CEO Satya Nadella on a virtual visit to Australia to meet miners at BHP in the Pilbara and dancers at the Australian Ballet in Melbourne
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Storyation retweeted
Content marketing: How Coles and IAG are navigating the tsunami of mediocrity mi-3.com.au/29-09-2020/conte…
Tell don't sell - our Head of Content @lquaint shares some tips for telling great destination stories in the digital age on the @SMPerth blog #SMPerth #contentmarketing
smperth.com/news/tell-dont-s…
Storyation retweeted
People assumed it was a ‘lifestyle decision’ when @lquaint started her business.
The business she started from a spare room 7 years ago has been acquired by an ASX-listed company.
But the stereotypes about female entrepreneurs remain.
womensagenda.com.au/business…