STORYLINE (@StorylineLLC) header
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From voice to vision. We transform customer + employee insights into breakthrough strategy, innovation, and growth. #CustomerInsights #CX #EX

New Hampshire, USA
Joined July 2013
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Most personas fail quietly because they’re designed for the analyst, not the audience. If your stakeholders aren’t getting value from them, that’s not on them - it’s on you. It’s very likely you’ve built your personas for an audience of one.
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We loved coaching the next gen of #designthinking students @unh -- check out our #workshop agenda here storylinellc.com/design-thin… #designthinking #unh #cx #customerexperience #GoWildcats #manchesternh #nh – at Manchester, NH
And we’re back! The team wrapped fieldwork in #sanfrancisco #dallas #toledo #birmingham #whew onward to analysis back home in #exeternh #fridayfeeling #ethnography #agencylife #cx #customerexperience – at San Francisco, CA
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"We’ve commoditized the brand and homogenized experiences.” <-- We have been mapping product, service & employee exp for years & they are net-negative. Agree w/this research giving permission to shift from automation to creativity! #cx #customerexperience forr.com/2x1g6jP
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Our #storyboards - awesome for capturing #customerinsights and also for watching the @uswnt crush it today! #uswnt #gousa #soccer #agencylife #officelife #exeternh #designthinking 16 SECONDS AGO – at Exeter, NH
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Join us next week at @unh in #manchesternh for our next #workshop, "Design Thinking: A People-Focused Approach to Defining Problems" -- we would love to see you there! #designthinking #unh #gowildcats #nh training.unh.edu/course/desi… – at Exeter, NH
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We can’t be afraid to ask the hard questions if we want to stay competitive in the age of the customer - even our lunch agrees! #customerexperience #cx #employeeexperience #thursdaythoughts #officelife #agencylife #fortunecookie #exeternh #ageofthecustomer – at Exeter, NH
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Your customers are being pulled in more directions than ever before. How can marketers and advertisers break through the white noise? By uncovering their stories &core values! #designresearch #designthinking #CustomerExperience #cx #qualitativeresearch #agencylife #storytelling – at Exeter, NH
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Everyday is #StarWarsDay in our office (with our #EmpireStrikesBack meeting room) but #MayThe4th has a special place in our hearts! #MayThe4thBeWithYou #agencylife #officelife #designthinking #designresearch #exeternh #nh #BB8 – at Exeter, NH
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Them: "But we surveyed our customers – why are we still left with so many unanswered questions?" Us: #cx #customerexperience #designthinking #qualitativeresearch #ethnography #agencylife #GoT – at Exeter, NH
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We are so happy for our friends -- and now, neighbors in #exeternh -- at @welltolddesign ! Check them out, whether online or next time you swing by our office #gooddesign #nh #lifewelltold #liveinspired #agencylife #officelife
WE REBRANDED! We are excited to announce that Uncommon Green is now WELL TOLD. Learn more about our new brand and get a glimpse of what's to come on our snazzy new website - welltolddesign.com. #welltolddesign #lifewelltold #liveinspired
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We love us some PB&J — and awesome partners like our friends @36creative ! Thanks for the thoughtful message and yummy treat, y’all, we are so thankful to be on your team! #spreadingthelove #agencylife #creativeagency #partnership #teamworkmakesthedreamwork #nh #mondaymotivation – at Exeter, NH
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#FBF to quotes from the fantastic 2019 MITX DesignTech Summit last week in Boston. Our fave by @bykatelawrence from @akamai "Often we have to educate executives with the insights we uncover. We have to combine numbers with narratives that matter." link.medium.com/devTjB0aWV
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What a beautiful day to be out in #boston for client meetings! Who's up for a walking meeting?! #agencylife #springishere #spring #swanboats #bostoncommon #bostonblooms – at Boston, MA
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We loved talking #personas with our friends at @snhu @sandboxsnhu ! We left inspired by their focus on their students’ experience and success. Thanks for sharing your great space with us and for your active participation during our session! #designthinking #highered #manchesternh – at Manchester, NH
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Looking forward to seeing our friends from @MadPow and more next week in Boston! Will we see you there? #MITxDesignTech #bostonevents #design #designthinking #userresearch #CustomerExperience #cx
We're excited to have Jen Briselli, VP of Experience Strategy & Service Design @MadPow, joining our Utilizing User Research panel at #MITXDesignTech. Get all the details here: mitx.org/event/mitx-designte…
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