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Strategic-Planet

@StrategicPlanet

Educating the marketers of the future (Leeds Beckett University). Drop us a line to find out more.

 York, UK
strategic-planet.com/
Joined February 2010
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Had a great session at the Shopper Brain conference in Dublin yesterday #shopperbrain
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Looking forward to presenting at #shopperbrain in Dublin, can believe how blinding the sun is!
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Some great presentations yesterday as the #EUSN23 conference. Today I will be presenting the work I have done on integrating topic modelling with social network analysis.
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I have just seen that Microsoft just announced they will be incorporating Python into Excel, which would allow users to add Python code directly into a spreadsheet. This sounds very exciting 🤓
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The Associated Press (AP) has just issued guidelines on artificial intelligence use. They state they will not allow AI to be used to create publishable content or images. AP does however encourage staff members to learn about AI. #AI #artificialintelligence
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Interestingly AP recently announced a collaboration with Open AI to share access to news content and examine potential use cases for generative AI.
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A recent article on CNBC stated that Bill Gates has a vision for how AI chatbots could help transform education, offering helpful feedback on essays. It needed to clarify what level he was referring to.
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As a University educator, I am concerned about my students losing the skill to "critically reflect" themselves: challenging what they see. It's a tool that both educator and student can use, but there still needs to be social interaction with all parties.
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I just read an interesting article on Forbes by @joemckendrick. The thing that jumped out at me was Vittorio Cretella (CIO of Procter & Gamble) stating that AI will not replace human talent but rather amplify those talents.
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Fable Simulation recently managed to create an episode of South Park using AI. As a marketeer, I am now using AI to do things I would have employed someone else. Specific sectors will go: how will these individuals be supported?
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Is this a parking spot or a no parking spot? 🤔
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It is sad to see that the British Government’s lack the vision to create a robust digital society with the proposed removal of WiFi on trains 😳 bbc.co.uk/news/business-6567…

Train wi-fi at risk as part of cost-cutting move

The government says wi-fi is not a priority for passengers, but one expert claims trains could lose custom.

bbc.co.uk
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Enjoying the morning at #VMC23 particularly the new digital technologies
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Well done to the students of Leeds Beckett University presenting their ideas on how the retail businesses in Leeds’ Corn Exchange can enhance their offering.
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How Marketers Can and Should Measure Social Media ROI adweek.it/40oQlWm via @Adweek
How Marketers Should Measure Social Media ROI

How Marketers Should Measure Social Media ROI

Social media management firm Agorapulse says there’s value in tracking the worth of your online work.

adweek.com
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Very interesting talk from Adrian Furnham #help2grow.
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How Social Media Marketing is Different from Traditional Marketing? - startup.info/how-social-medi…
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How to Start and Grow a Social Media Marketing Agency | Sprout Social sproutsocial.com/insights/ho…
How to start and grow a social media marketing agency

How to start and grow a social media marketing agency

Learn how to start and grow a social media marketing agency with our best practices. We have tips for new agencies and veterans alike.

sproutsocial.com
Grandfluencers: The New Age of Social Media Marketing youtu.be/2BXCoIsFf4o via @YouTube
Hootsuite Unveils the Top Social Media Marketing Trends for 2023 - businesswire.com/news/home/2…
Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Hootsuite launches its seventh annual Social Trends report, revealing anticipated trends in social marketing, social commerce and social care for 2023

businesswire.com
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