The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy
UK 🇬🇧 work 🌍 globally
Joined January 2007
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Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. stuartbruce.info/#:~:text=NE…
ALT Screen grab of my handles on Bluesky, Mastodon, Threads and LinkedIn.
Well deserved.
Delighted to have five of my @NorthernAgenda_ toons featuring in Britain's Best Political Cartoons 2026! Here's four of them 👇
Stuart Bruce | The PR Futurist 💡 retweeted
Having daily driven both the Fold 8 and the iPhone Duo for a bit now, the front screen experience is night and day.
The Duo outer display basically feels like an iPhone mini with a leash on it. Tidy, great for quick triage, checking a widget or firing off a quick text, but iOS clearly wants you to unfold the thing the second you want to do anything real.
The Fold 8 front screen, on the other hand, is just outright fun. Proper usable width, no cramped typing, and One UI lets you treat it like a full blown powerhouse. Floating windows, split screen, zero babysitting. Half the time I do not even bother opening the inner display because the front glass does not feel like a compromise.
Apple built a glanceable cover reminding me of flip 8. Samsung built an actual phone.
Stuart Bruce | The PR Futurist 💡 retweeted
I was part of that charity ‘Strictly Come Dancing’ at the iconic Blackpool Tower. We were raising money for the brilliant @mndcampaigns .
Putting in effort (and training) to support causes he cares about is who @andyburnham is and we should absolutely applaud him for it . 🕺🏻🪩
Stuart Bruce | The PR Futurist 💡 retweeted
We’ve grown demand by 9m journeys since last year.
My first @Substack article talks about Growth, Ambition and #30by30
Take a look 👉 substack.com/@alexhornbyrail…
ALT Northern train crossing Knaresborough viaduct
Stuart Bruce | The PR Futurist 💡 retweeted
@BBCPolitics Is woefully compromised in its reporting. Wonder how this contributes to the growing number of licence fee refusers?
No 10 appears to backtrack on PM's freedom of movement referendum suggestion bbc.in/4zUwK2a
Love these videos from @tom_watson tackling head-on the misinformation about Palintir.
Stuart Bruce | The PR Futurist 💡 retweeted
EU Freedom of Movement is NOT an unconditional right under EU law: it is conditional on finding a job or being self-sufficient i.e. not being a burden on taxpayers. Otherwise they have no right to stay.
#BBCLauraK
Stuart Bruce | The PR Futurist 💡 retweeted
Watch @andyburnham supporting @SU2CUK on C4 Gogglebox this evening at 21:05.
Stuart Bruce | The PR Futurist 💡 retweeted
For those mocking the PM for going on Gogglebox:
It's for Stand Up to Cancer.
For those mocking his tattoo:
It's the Manchester Bee, done after the Manchester Arena Attack, where 22 died and 100's more were injured.
Stuart Bruce | The PR Futurist 💡 retweeted
Great talking to @ChrisBurn_Post at @yorkshirepost about the progress we are making. There’s plenty still to do at Northern. Our ambition and recent track record help to illustrate our confidence in the future.
👉 yorkshirepost.co.uk/business…
We are @OctopusEnergy customers and I know @g__j. We live in a very old house and potentially need to replace our gas boiler. Until I heard this interview I had assumed a heat pump wouldn't work for us. Now wondering if it would.
Tesla vs milk float. That’s how far heat pumps have come.
On @TimesRadio this morning, our CEO @g__j took on one of the most common heat pump myths: that they only work in very specific types of (new) homes.
But here’s where things stand now:
→ Heat pumps can heat as hot as a gas boiler
→ With the Boiler Upgrade Scheme, a like-for-like replacement is cheaper to fit than a gas boiler in 59% of cases
→ They typically save 25-40% on heating bills
Thousands of installers have been trained in recent years, and British manufacturers, including us, are building heat pumps designed for British homes.
We’ve seen this play out before. China backed electric vehicles early, went all in on manufacturing and skills, and now leads the world in making them.
Heat pumps are the UK’s chance to do the same. Build the industry here, and the jobs, skills and exports follow.
Looking forward to hearing this go live. What @chris_norton doesn't mention is it might need a little editing 😀
It was brilliant to spend a few hours with my good friend @stuartbruce on Weds. Another amazing pod incoming on AI as a stakeholder.
#aiinpr
Stuart Bruce | The PR Futurist 💡 retweeted
The list sent by Harold Wilson to his cabinet of “little things that mean a lot”, including the protection of pubs, concessionary fares for the elderly, empty office blocks and “the future of the pint”.
Echoes of this in Burnham’s small but popular policies today.
Stuart Bruce | The PR Futurist 💡 retweeted
Nice stat from @POLITICOEurope UK tech newsletter this morning: "Whitehall departments made £16 billion in day-to-day savings last year, according to the Treasury. It credited AI with efficiencies in the NHS and in schools."
Fantastic appointment.
Some personal news… I’m delighted to be taking on the role of Integrated Chief Customer and Commercial Officer, helping to put customers at the heart of Britain’s railway as we move towards Great British Railways. I’m really looking forward to working with colleagues across the industry on what comes next.
A huge thank you to my amazing team at @LNER. It’s been an absolute privilege to lead you for over a decade and I’m incredibly proud of everything we’ve achieved together.
networkrailmediacentre.co.uk…
Stuart Bruce | The PR Futurist 💡 retweeted
🎃Press releases that make me despair:
"Tesco launches FREE pre-carved pumpkins as Brits feel the pressure to perfect Halloween"
I mean, the whole point of Hallowe'en pumpkins is they occupy your kids for an hour as they make a mess/slice the top off a finger...
Stuart Bruce | The PR Futurist 💡 retweeted
I welcome today's decision on Jackdaw. I have always argued that we should use our own resources to enhance our energy security. (1/3)
Stuart Bruce | The PR Futurist 💡 retweeted
Today in the UK, I saw how the Yorkshire Ambulance Service is using Copilot to cut down on administrative work and make better use of its data, and ultimately provide a better experience for medical personnel and patients.
It's an early example of what's possible as NHS England expands Copilot to as many as 500,000 clinicians and support staff across the country.
Fantastic and sensible decision by the government to approve drilling at Jackdaw. Good for so many reasons.
Absolutely right decision to grant permission for Jackdaw today.
✅ Energy security
✅ Revenue for Britain
✅ Gas flowing this winter
✅ Jobs protected
✅ Investment unlocked
Kudos to my colleague @ToneLangengen for leading the debate on this - even when it was difficult.