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Sympler is a new kind of remote qualitative research platform that uses chat technology to scale the way clients collect rich consumer insights.

Williamsburg - New York
Joined July 2013
Nostalgia in Brand and Communications: Good or Bad? - mailchi.mp/sympler/newslette…
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Irish people take massive pride in their resounding wit and literature.
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Even family members can be suspicious of allergy symptoms.
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Online grocery shopping can be too lonely for some consumers.
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Doctors are typically seen as less trustworthy than skincare websites.
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The only people that should be off-limits in horror movies are children.
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St. Patrick's day brings all Irish people together, regardless of their differences.
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Financial advisors start off on the wrong foot - they earn their client's trust.
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Most acknowledge that other people change all the time - but they don't want technology to follow suit.
People choose all-natural products over organic because they believe the cost and taste are better.
A pattern of inconsistency in foundational relationships is often taken as an act of betrayal.
Affirmations and positive self-talk can lead to having a more positive day.
To farmers, dirt is a symbol of trustworthiness.
The people in our life can be a spark for our sense of hopefulness.
People don't care about fighting supervillians as much as everyday problems.
Christians are becoming more accepting of the LGBTQ community.
Believe it or not - there is such a thing as "too clean".
Farming is a beloved family business.
Health-conscious people prefer to shop locally instead of going to big chain stores.
Sports betting is a surprising method in which people actively develop friendships.