We are the first stories marketplace. Powering media relations to make sure the best stories get told. Need help, get in touch 👋 [email protected]
London, UK
Joined February 2014
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Synapse retweeted
Former Reach editor-in-chief Lloyd Embley is joining the management team of PR stories marketplace Synapse, where he is already a shareholder and board member, as executive director synapse.media/news/synapse-a…
Synapse retweeted
My thoughts on the noise about media relations on @LinkedIn and in the trade media this week, as instigated by @jayrayner1 and @SynapseTweets - The Stories Marketplace. The debate topic has been hijacked in the last 24 hours by the old-world pre-GDPR distribution platforms. However, this issue is more critical than ever as media relations and #PR hurtle toward utility status, and this week's debate has reawakened a meaningful age-old discussion.
tinyurl.com/3x5upftc
Synapse retweeted
‘So many damn follow-ups’ – journalist Jay Rayner slates ‘unfocused’ PR outreach #pr #comms buff.ly/3XLXamC
Synapse retweeted
Fair play to @SynapseTweets who got a letter from @jayrayner1 complaining about bombarding him with press releases. And they turned it into a press release... pressgazette.co.uk/news/jay-…
Synapse retweeted
A few weeks ago I received an email (and a few follow ups) inviting me to a webinar on how PRs should deal with rejection by journalists. So I replied with a few pointers. Why not stop sending us stuff which is completely irrelevant to our job. The result is this open letter.
‘So many damn follow-up emails’: Observer food critic @jayrayner1 tells PRs to stop ‘driving me nuts’ pressgazette.co.uk/news/jay-…
Synapse retweeted
🚨T-10mins!! 🚨
Join the free webinar featuring @MarkBorkowski and @Mirror_Editor discussing how can #PRs cut through the noisey news agenda and the daily pressures #Journalists are under. Available via @SynapseTweets & linked here (bigmarker.com)
Synapse retweeted
Thanks @neiljshaw for accepting our (@EmporiumHQ's) pitch on @SynapseTweets - great to generate awareness across your titles on #alabamarot #caninediseases
Synapse retweeted
Great meeting today w/ @SynapseTweets. Marketplace-style platform seems the way forward for media pitches, providing an easy-to-use hub for journalists whilst eliminating unnecessary emails. Reach, National World and Newsquest are already signed-up. More on FN soon!
Synapse retweeted
The @SynapseTweets team can walk you through the platform. I'll be sharing my insights on the recent knee-jerk kerfuffle this Friday. The platform has been reviewed by @therealprmoment and @prweekuknews for months. It's puzzling to see such misunderstandings and paranoia, given our genuine intent to help and elevate the industry. Nevertheless, the buzz has led to a surge in sign-ups. Sometimes, a little strangeness is just what we need.
Synapse retweeted
Hopefully we are taking over the world😉.. it’s been a journey @SynapseTweets
Synapse retweeted
💬 The word is out: @SynapseTweets is a game-changer.
Contact [email protected] to sign up today: pressgazette.co.uk/news/nati…
Synapse retweeted
We just had a UK journalist say they only use Synapse for press releases now - has anyone else had this?
Synapse retweeted
📣 Borkowski is joining @SynapseTweets, a new PR platform, along with other top agencies and 900 journalists to make connecting with the media easier and more efficient.
With Synapse launching soon, we're looking forward to revolutionising how PR professionals connect with journalists🚀: prweek.com/article/1836877/f…
Synapse retweeted
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days (missed last month over July 4th):
- @Meltwater , @prophet_pr and @uck Rack have new gAI features;
- @Notified updates IR platform;
- Meltwater is scheduled to halt trading as acquisition by a private fund to proceed;
- PR tech mentions: @onclusive, @cision, @AgilityPRS and @SynapseTweets
- 6 new PR stats including, "Multimedia drives 6x press release engagement" and
- content picks: bad pitches, CMOs starting in PR, and share of voice for Barbenheimer.
The full run down here: swordandthescript.com/2023/0…
#PRsoftware #commstech #martech
Synapse retweeted
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? swordandthescript.com/2023/0…
Synapse retweeted
Tech start-up Synapse is working with National World and Reach to improve communications between journalists and PR sources pressgazette.co.uk/news/nati…
Synapse retweeted
Synapse partners with National World to create new opportunities for journalists and PRs trib.al/beGoEOg
Synapse retweeted
Synapse partners with National World to create new opportunities for journalists and PRs trib.al/z6yG9uy