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TLATSOI - The Long And The Short Of It. Crossing the t's and dotting the i's Find me @virtuallynormal

Los Angeles, California, USA
Joined October 2011
Often see job advertised: Social Media and Communications Coordinator Seeking 1 Employee to "Develop, plan and implement, social media strategies and monthly content across all channels; and also analytics and also brand management and also engagement" 1/2
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That's multiple (6) skills/specialities at least Being proficient in 1 ≠ Being proficient in 6 1. Hire a small "agency" for 5 - especially the strat development parts 2. Then hire an implementer 3. Consider hiring a rapid response team for engagement & brand management
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