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TRALA is a voluntary, non-profit national trade association founded in 1978 to serve as a unified and focused voice for the truck renting and leasing industry.

Alexandria, VA
Joined November 2015
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TRALA staff enjoyed connecting with our state partners and TRALA members at ATA’s 2026 Management Conference & Exhibition! We appreciate the opportunity to strengthen relationships, discuss shared priorities, and work together to advance the trucking industry. #ATAmce26
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TRALA congratulates Mark Colson on his appointment as the next President and CEO of the American Trucking Associations! We look forward to building on our partnership with Mark to advance our shared priorities and strengthen the trucking industry.
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Mark your calendars! TRALA’s 2027 Annual Meeting is headed to Orlando, April 12–15, at the JW Marriott Orlando Bonnet Creek Resort & Spa. More details coming soon.
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Last night, the Senate voted 89–4 to advance consideration of H.R. 6500, the legislative vehicle carrying the stopgap government funding measure and an extension of federal surface transportation programs. Read TRALA’s press release here: ow.ly/1MTK50ZwaEt
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This week, the TRALA team is in Steamboat Springs, Colorado, for the TAEC 2026 Annual Meeting. We’re grateful for the strong partnerships we share with state trucking associations across the country and appreciate everything they do to advocate for the trucking industry.
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Yesterday, FMCSA Chief Administrator Barrs joined TRALA members to discuss important issues affecting the industry, including cargo theft and the new FMCSA MOTUS Registration System.
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Great day of meetings on Capitol Hill!
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TRALA supports the House Transportation and Infrastructure Committee's efforts to support the nation's #transportation industry and infrastructure with the #BuildAmerica250Act. Read more here: bresnahan.house.gov/media/pr…
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The Colorado Supreme Court ruled that rental companies are not insurers simply for offering supplemental coverage. TRALA supported Hertz Corporation alongside the American Car Rental Association. Read the decision: ​ow.ly/LXVF50YRcWp
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Thank you, Rep. David Schweikert, for sharing an update with TRALA Annual Meeting attendees on the federal issues impacting the truck renting and leasing industry. #TRALA2026 #TRALA2026AnnualMeeting
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Jake Jacoby recently met with Congresswoman Laura Gillen (NY-04) to discuss key industry issues. #TRALA2026 #Advocacy
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Cargo theft costs the trucking industry an estimated $18M daily. TRALA supports the SAFER Transport Act, introduced by Sen. Todd Young (R-IN), to strengthen enforcement and address this growing threat. shorturl.at/ZrAAM
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Feb. 24 | TRALA ETAC Webinar Diagnostics in the Shop: What’s Working. What’s Not. Member-only. Register: ow.ly/azHX50YhjPA
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TRALA names James Lawrence as keynote speaker and Shaun Skinner as industry speaker for the 2026 Annual Meeting. More speaker announcements ahead.
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Business session proposals for the 2026 TRALA Annual Meeting are due February 6. Submit a proposal for consideration: ow.ly/I8RH50XXpXS
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TRALA announced that Shannon Davison has been named Senior Vice President of Operations and Meeting Management, reflecting her senior leadership role and long-standing service to the association. Full announcement: ow.ly/Rr8Q50XVeZ9
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Start 2026 strong by planning ahead for April. The TRALA Annual Meeting takes place April 12–15 in Scottsdale. Early Bird rates through January 24. Register: cvent.me/7Bn49L
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TRALA announced the hiring of Kayleigh Hall as Director of Government Relations, effective January 1. Hall brings more than 10 years of experience in state policy, advocacy, and legislative strategy. Read more: ow.ly/GjKU50XRN2p
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