You run a small compliance advisory firm. A company approaches you with what sounds like a simple request: “Please review our vendor documentation before we submit for a major contract.” You estimate that the work will take your team around two weeks. Historically, you would charge about ₦500k–₦700k for something like this. Then, during the discovery call, you learn more. The company is bidding for a contract worth approximately ₦450m. They have failed the vendor qualification stage twice before. The third submission closes in three weeks. If they fail again, they may not be allowed into the next procurement cycle. Your work still takes about two weeks. But the commercial consequence of getting it right is much larger than you initially realised. Your team starts debating price. One person says: “Our effort hasn’t changed. Charging ₦3m because the contract is bigger feels exploitative.” Another says: “Why should we price the same work at ₦500k when the outcome could unlock ₦450m? You now have four approaches.