- strategic consulting Complete SET Agency - advice and direction for athletes & brands - sportsbiz professor @UnivMiami - author
Miami, FL
Joined September 2009
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"Be more concerned with your character than your reputation."
— John Wooden
UCLA coach, 10× NCAA champion
The 1992 Dream Team put NBA pros on Olympic television. Global jersey demand jumped in a single tournament. Best product sample, nearly free CAC.
ALT 1992 Olympic Dream Team basketball moment
International NBA talent and fandom compounded for more than thirty years off that single product sample.
"Don't let making a living prevent you from making a life."
— John Wooden
UCLA coach, 10× NCAA champion
College football's playoff moved from BCS to four teams to twelve. Sold as fairness, the spreadsheet sold four to twelve extra Dec–Jan premium TV windows.
ALT College Football Playoff stadium and playoff expansion
More slots mean more scarcity events to auction. Fairness was the press release; inventory was the spreadsheet.
"Good teams become great ones when the members trust each other enough to surrender the me for the we."
— Phil Jackson
NBA coach, 11× champion
The NCAA men's tournament sells multi-billion media packages across multi-year cycles. March is a cash window dressed as brackets and office pools.
ALT NCAA March Madness basketball Final Four
One month can out-brand four months of regular season when story velocity is the product being sold.